Discover the Lumon Terminal Pro: Now Featured on Apple’s Official Website!

Discover the Lumon Terminal Pro: Now Featured on Apple’s Official Website!

The Lumon Terminal Pro — the iconic computer featured in Apple TV’s acclaimed series “Severance” — has made a surprising appearance on Apple’s retail website. While fans of the show may be excited to see this device, it’s important to note that it is not available for purchase.

What is the Lumon Terminal Pro?

When browsing Apple.com, visitors will notice the Lumon Terminal Pro showcased under the Mac computers section, marked with a red “New” label. However, this listing serves a different purpose.

Promotion for Apple TV+

The Lumon Terminal Pro’s presence on the website is a creative marketing strategy for Apple TV+, Apple’s streaming service. Customers purchasing any Mac computer will receive a free three-month trial of the service. This initiative is part of Apple’s expanding services sector, which reported a 4% growth in the last quarter, reaching an impressive $26.34 billion in revenue and contributing to the company’s highest gross margin ever.

Marketing Strategies for “Severance”

Given its immense popularity, Apple has invested heavily in promoting “Severance,” which has become the company’s most-watched TV series to date. The marketing campaign includes:

  • Free e-books themed around “Severance” available on Apple Books
  • A podcast featuring insights from show creators Ben Stiller and Adam Scott
  • A dedicated LinkedIn profile for Lumon Industries, the fictional company in the series
  • A curated “Severance”-themed playlist
  • Temporary pop-up events in New York City

Insights from the Editing Room

On a recent Wednesday, Apple highlighted the editing process of “Severance” by showcasing editor Geoffrey Richman’s use of various Apple devices such as the iMac, Mac mini, and MacBook Pro. This demonstration illustrated how Richman manages his work across different locations, whether at home or on the move.

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In conjunction with the Lumon Terminal Pro listing, viewers can access a short film that provides a behind-the-scenes look at Richman’s editing techniques.

Conclusion

While the Lumon Terminal Pro is not for sale, its appearance underscores Apple’s innovative marketing approach for “Severance.” Fans can enjoy a variety of related content and take advantage of the Apple TV+ trial when purchasing a new Mac.

For more information on Apple’s streaming offerings, visit Apple TV+.

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