Forter Unveils Groundbreaking Beta: Predictive Payment Routing to Revolutionize Transactions
Forter, a leading provider of digital commerce trust solutions, has recently unveiled significant upgrades to its Payment Optimisation suite. This includes the beta launch of Predictive Payment Routing and an innovative GenAI agent detection tool, all part of their spring product release. These enhancements are designed to meet the rapid changes in the digital commerce landscape, addressing factors such as evolving consumer behavior and increasing fraud tactics, as reported by FF News.
Key Features of Forter’s Enhanced Payment Optimisation Suite
Forter’s comprehensive Trust Platform empowers merchants to effectively combat fraud, enhance identity verification, and optimize payment processes, ensuring a seamless customer experience. The platform is trusted by some of the world’s largest brands to safeguard their online transactions.
Predictive Payment Routing
The new Predictive Payment Routing tool enhances Forter’s existing Payment Optimisation capabilities. Key features include:
- Intelligent Authentication: Determines when and how to apply authentication for transactions.
- Processor Recommendations: Suggests the most suitable processor and card network.
- Network Tokenisation: Advises on the use of network tokenisation for added security.
This intelligent routing boosts authorization rates, reduces costs, and affords merchants greater control over their payment strategies.
GenAI Agent Detection Tool
The newly introduced GenAI agent detection tool enables Forter’s platform to distinguish between beneficial bots that assist shoppers and malicious bots that could exploit vulnerabilities. This feature is crucial for enhancing the security of digital transactions.
Advancements in Fraud Detection
Forter has made significant improvements in its fraud detection capabilities, including:
- Device Takeover Detection: Enhanced by 20% to better identify unauthorized access to devices.
- Connection Manipulation Identification: Improved by 15% to detect methods such as VPNs and proxies.
These advancements are essential as attacks continue to grow in sophistication and frequency.
Transparency and User Confidence
To foster greater transparency, Forter now offers a GenAI-powered feature that automatically generates clear explanations of its decision-making process. This includes insights into:
- User profiles
- Transaction details
- Network behaviors
Strengthening Partnerships
Forter has also bolstered its global partner ecosystem, achieving Premier Partner status in Shopify’s Enterprise Technology Partner Program. This recognition highlights Forter as one of only 23 global partners, making it the only fraud prevention provider in this elite group. Through this collaboration, Forter aids Shopify’s largest merchants in securing transactions, recovering lost revenue, and enhancing customer journeys.
Conclusion
According to Forter’s Chief Product Officer, Cyndy Lobb, “Digital commerce today doesn’t look the same as it did 12 months ago. Changing consumer behavior, advanced GenAI technology, sophisticated fraud, and new regulations have all fundamentally changed the industry.” Forter is committed to helping businesses stay ahead of these challenges in payments, fraud, and identity management within a unified platform.
For more information about Forter’s innovations in digital commerce and payment optimization, visit their official website at Forter.com.
