Embri’s Innovative InsurTech Platform Launches Crowdcube Campaign for UK Expansion
Embri, an innovative embedded insurance platform based in the UK, is making waves in the retail sector by enabling merchants to provide insurance protection directly at the point of sale. The company has recently announced a new funding round through the popular crowdfunding platform, Crowdcube, aimed at enhancing accessibility and relevance in the insurance industry.
Details of the Funding Round
The current funding round is in early access and is slated to open to the general public at the end of April, as reported by FF News. Embri is actively seeking retail investors who resonate with its mission of expanding insurance accessibility. While specific funding targets and investment figures have not been revealed, the capital raised will significantly bolster the company’s efforts to grow within the UK retail market and expand internationally.
Embri’s Unique Approach
Positioned at the intersection of InsurTech and retail, Embri allows non-insurance brands to seamlessly integrate insurance products at checkout. This technology-driven approach aims to simplify the insurance experience for both retailers and their customers. Typical partners include:
- Sellers of luxury items
- Consumer electronics retailers
- Construction tool suppliers
- Bicycle retailers
Embri’s goal is to empower traditionally insurance-agnostic businesses to enter the insurance realm through seamless digital integration.
Strategic Partnerships and Market Demand
With its inaugural client already on board and several commercial partnerships established, including a notable agreement with SGS, Embri is poised for rapid growth in response to surging demand. The funds acquired from the Crowdcube campaign will be utilized to:
- Enhance platform capabilities
- Expand presence in the UK and international markets
Moreover, Embri aims to cultivate a community of everyday investors who share its values of innovation, accessibility, and inclusivity in the insurance sector.
Future Outlook for Embedded Insurance
The global embedded insurance market is projected to reach an impressive $700 billion by 2030, and Embri is determined to lead this transformative trend. Its approach, which combines point-of-sale integration with a customer-centric philosophy, aligns with broader shifts in the digitization of financial services.
Leadership Insights
Rob McCarthy, a non-executive director at Embri, expressed, “We’re seeing huge demand from retailers that have never previously sold insurance—because embedded protection makes sense for them and their customers.” He also noted that Embri is unlocking new channels for insurance distribution, and this funding round will facilitate scaling to meet that demand.
Simon Ball, director at Embri, emphasized the importance of inclusivity in their funding approach: “Crowdfunding feels like the right fit for Embri. Just as we’re helping brands bring insurance to more people at the point of purchase, we want our investment round to be open to everyone—not just institutions.” This philosophy reflects Embri’s commitment to transparency and community-building in the embedded insurance space.
For more information about Embri and its innovative offerings, visit their official website at Embri.
