Deezer’s Path to Profitability: Unveiling a Custom Algorithm and Exciting New Features

Deezer, the popular music streaming platform, recently celebrated a remarkable achievement: its first positive cash flow in 2024. As Deezer approaches profitability, it is rolling out innovative features designed to enhance user experience and set itself apart in the competitive music streaming landscape.

New Features for a Personalized Listening Experience

On Wednesday, Deezer unveiled a suite of new features focused on providing a more tailored experience for its listeners. Key enhancements include:

• Customizable Algorithm: Users can now fully personalize their music recommendations.
• Monthly Recaps: A new feature called “My Deezer Month” provides users with insights into their listening habits.
• Universal Sharing: A feature that allows users to share music seamlessly across different platforms.

Custom Algorithm for Enhanced Music Discovery

One of the standout features is the customizable algorithm, which empowers users to take control of their recommendations. Unlike competitors such as Amazon Music and Apple Music, which only allow users to dislike songs, Deezer enables users to:

• Manually adjust recommended songs, playlists, albums, and artists.
• Completely exclude songs, artists, or entire playlists from their recommendations through the new “Manage My Recommendations” section.

This level of customization aims to enhance the music discovery experience significantly.

Introducing the “Dislike” Feature

In addition to the customizable algorithm, Deezer has introduced a “dislike” button that complements the existing “like” feature. By tapping the heart symbol crossed out, users can indicate that they do not want recommendations for a specific track again, thereby refining their listening experience.

Monthly Recaps: Insights into Listening Habits

Another exciting addition is the “My Deezer Month” feature, which allows users to view monthly statistics about their listening habits. Set to launch in early May, this feature will provide:

• Insights into the most listened-to songs, artists, and genres.
• Comparative statistics on total listening minutes versus the previous month.

Although Spotify is well-known for its yearly recaps, Deezer’s attempt at a monthly recap could capture the attention of users seeking more frequent engagement.

Universal Sharing: Expand Your Listening Experience

Deezer’s new universal sharing feature will enable users to share songs with friends while directing them to Deezer’s website. This feature ensures that even those without a Deezer account can access the shared music, leading to:

• Links to various services where the song is available, such as Apple Music and Amazon Music.

The universal sharing feature is set to launch in late April, enhancing the way users interact with their favorite music.

Challenges Ahead for Deezer

While Deezer is on the verge of profitability, it has faced a slight decline in subscribers, dropping from 10 million in 2023 to 9.7 million in 2024. In comparison, Spotify boasts over 675 million monthly active users, including 263 million paying subscribers.

As Deezer continues to innovate, it remains to be seen whether these new features will help regain and grow its user base in the competitive streaming market.

For more information on music streaming trends, visit Music Business Worldwide.