Revolutionizing Payments: Two and Avarda Unite for Next-Gen B2B and B2C Solutions in the Nordic Market

Revolutionizing Payments: Two and Avarda Unite for Next-Gen B2B and B2C Solutions in the Nordic Market

Two, a prominent player in B2B payments technology, has recently forged a strategic partnership with Avarda, a leading white label payments specialist in Northern Europe. This collaboration is set to revolutionize the Nordic e-commerce landscape by introducing a fully integrated white label payment solution tailored for both businesses and consumers.

Transforming B2B and B2C Payments in the Nordics

The partnership between Two and Avarda leverages Two’s proficiency in Buy Now, Pay Later (BNPL) solutions for B2B transactions, alongside Avarda’s robust capabilities in B2C payments. By merging these strengths, businesses across the Nordic region can now provide a unified, customizable checkout experience that supports both B2B and B2C payment options.

Key Benefits of the New Payment Solution

  • Unified Checkout Experience: Merchants can now offer a single branded checkout.
  • Instant Credit Decisions: Quick approvals enhance the purchasing process.
  • High Approval Rates: Increased chances for customer transactions.
  • Advanced Fraud Prevention: Enhanced security measures to protect transactions.
  • Frictionless Payment Process: A seamless experience that boosts customer satisfaction.

This innovative solution is initially launching in Sweden, Norway, Denmark, and Finland, aiming to redefine payment experiences in one of the world’s most progressive e-commerce markets. According to FF News, the Nordic e-commerce market is poised for rapid growth, with revenues expected to reach $41.95 billion by 2025, expanding at an annual rate of 7.93% from 2025 to 2029.

Addressing Challenges in B2B Transactions

Despite advancements in B2C payments, B2B transactions often lag due to reliance on outdated legacy systems, such as manual invoicing and billing processes. This inefficiency has hindered the adoption of BNPL solutions in the B2B sector, even though their benefits—such as improved cash flow and enhanced customer satisfaction—are increasingly recognized.

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About Two and Avarda

Two specializes in B2B payment solutions, offering flexible options like BNPL, credit approvals, and fraud prevention tools that streamline business transactions. On the other hand, Avarda is a leading provider of white label payment solutions primarily for B2C merchants in Northern Europe, enabling retailers to deliver branded payment experiences that foster customer loyalty.

Andreas Mjelde, CEO and co-founder of Two, emphasized the need for a seamless checkout experience that caters to both business and consumer transactions. He noted that many merchants are eager to scale their B2B operations without the complications associated with delayed payments and managing multiple providers.

The Future of BNPL in the B2B Sector

This partnership comes at a pivotal moment, as the European BNPL industry anticipates substantial growth within the B2B sector. The gross merchandise value of B2B BNPL is predicted to reach $669.5 billion by 2029, with an annual growth rate of 27.4%. The financial advantages—such as larger basket sizes and increased conversion rates—are compelling for businesses, positioning Two and Avarda at the forefront of this evolving market.

For more information about B2B payment solutions, visit Two’s official website or explore Avarda’s services.

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