CIBC Innovation Banking Fuels Infinity’s Growth with £5M Corporate Debt Financing
In a significant move to support the growth of innovative financial solutions, CIBC Innovation Banking has announced a £5 million corporate debt financing deal with Infinity, a prominent provider of call tracking and analytics services in Europe. This funding is set to enhance Infinity’s product development and improve the overall customer experience, further solidifying its position in the competitive market.
About Infinity: A Leader in Call Tracking and Analytics
Founded in 2011, Infinity specializes in optimizing customer call interactions for businesses across various industries, including:
- Travel
- Automotive
- Property
- Financial Services
- Healthcare
Infinity’s advanced platform provides businesses with crucial insights into call performance, enabling them to identify which marketing campaigns effectively drive phone calls. This data-driven approach allows companies to make informed decisions that enhance their marketing strategies.
Key Features of Infinity’s Technology
Infinity’s innovative technology offers a comprehensive solution for tracking and analyzing customer journeys at every stage of a call. Some of the standout features include:
- Call Origin Identification: Determine which channels and keywords yield the highest return on investment.
- Conversation Analytics: Uncover customer trends to refine marketing strategies.
- Smart Match Solution: Link call data directly to revenue through post-call analysis, improving strategic decision-making.
Statements from Leadership
Matthew Morley, Finance Director of Infinity, expressed enthusiasm about the partnership with CIBC, stating, “This refinancing agreement with CIBC marks a significant milestone for Infinity, strengthening our financial foundation and providing the flexibility we need to pursue our growth strategy with confidence. The £5 million refinancing ensures we are primed to enhance customer satisfaction and loyalty while delivering greater value to our partners and stakeholders.”
Tom Dods, Director of CIBC Innovation Banking UK & Europe, commented on the collaboration, saying, “As one of Europe’s leading growth lenders, we are pleased to support Infinity as it builds out its market-leading position in call tracking services. Customer service is integral to business success, and Infinity provides the tools necessary to enhance interactions and improve operational decision-making.”
Conclusion
The partnership between CIBC Innovation Banking and Infinity not only signifies a financial boost for Infinity but also heralds a new era of enhanced customer interactions and data-driven decision-making in the call tracking sector. For more information about Infinity and its innovative solutions, visit their official website at Infinity.
For further insights into corporate financing and growth strategies, check out our articles on corporate financing strategies and business growth solutions.
