Infact Secures £4M Seed Investment to Revolutionize Real-Time Credit Referencing

Infact Secures £4M Seed Investment to Revolutionize Real-Time Credit Referencing

Infact, a pioneering Credit Reference Agency, has recently achieved a remarkable milestone by securing £4 million in seed funding and receiving authorization from the Financial Conduct Authority (FCA) to operate as a credit reference agency. This significant backing positions Infact to address the challenges faced by traditional credit bureaus.

Infact Secures £4 Million Seed Funding

The £4 million investment was spearheaded by AlbionVC, with contributions from several notable investors, including:

  • 13books Capital
  • Outward VC
  • Form Ventures
  • Portfolio Ventures

Additionally, Infact has garnered support from prominent angel investors who possess extensive experience in the fields of credit referencing, lending, and FinTech.

Transforming the Credit Reference Landscape

Infact is set to tackle the persistent issues that legacy credit reference agencies have struggled with, particularly in meeting the evolving needs of both consumers and lenders. Traditional bureaus often fall short in adapting to the rapid changes in consumer credit preferences, especially as the market shifts toward lower-value and high-frequency transactional products.

Innovative Solutions for Modern Credit Needs

To combat these challenges, Infact has developed a cutting-edge platform that accurately mirrors the requirements of contemporary credit products and consumers. Key features of the platform include:

  • Real-time reporting of consumer credit risk insights
  • An intuitive API that simplifies data retrieval for lenders
  • Enhanced credit risk assessment capabilities

This innovative approach empowers lenders to make informed decisions and refine their credit risk assessment processes.

Utilization of Funds for Growth and Development

The newly acquired funds will be directed towards:

  • Expanding Infact’s bureau database
  • Enhancing its product suite tailored for challenger banks and lenders
  • Supporting team growth and data acquisition from UK lenders
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These initiatives aim to redefine the credit scoring landscape and further develop Infact’s offerings throughout the credit lifecycle.

Leadership Insights

Will Mason, CEO and co-founder of Infact, expressed his vision: “Legacy bureaus have done a poor job of innovating in their core business. We are excited to create a challenger bureau that recognizes consumers as individuals with diverse financial lives.”

Jay Wilson, Partner at AlbionVC, also highlighted the team’s expertise: “From our first meeting with Will and Andy, it was evident they possess a unique level of know-how. Infact is led by visionary founders with a clear mission and deep domain expertise.”

For more insights into the evolving landscape of credit referencing, check out our article on credit referencing trends.

Infact is poised to make significant strides in the credit reference sector, promising a more responsive and consumer-centric approach.

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