US Government to Launch Cyber Trust Mark: A Game-Changer for Cybersecurity Labels on Internet-Connected Devices in 2025
The U.S. government has announced the upcoming launch of its highly anticipated cybersecurity labeling program for consumer internet-connected devices, set to begin in 2025. This initiative, known as the U.S. Cyber Trust Mark, aims to enhance device security and empower consumers to make informed purchasing decisions.
What is the U.S. Cyber Trust Mark?
Introduced by the Biden administration in June 2023, the U.S. Cyber Trust Mark is a voluntary labeling program designed to improve the security of internet-connected devices. The initiative encourages manufacturers to meet specific cybersecurity standards, ultimately benefiting consumers who rely on these devices for daily tasks.
Launch Timeline and Submissions
Originally scheduled for a late 2024 launch, the program will now be operational this year. While an exact launch date has not been provided, companies will soon be able to submit their products to one of the 11 approved testing organizations to obtain the Cyber Trust Mark. Certified products are expected to be available in stores by 2025.
Comparing Cyber Trust Mark to Energy Star
The Cyber Trust Mark is often compared to the Energy Star program, which promotes energy-efficient products. Similarly, this cybersecurity initiative aims to elevate the standards for consumer-grade devices, including:
- Routers
- Home security cameras
- Smart speakers
- Baby monitors
Many of these devices ship with weak default passwords and may not offer ongoing security updates, making them vulnerable to cyber threats.
Retailer Involvement
Retail giants like Best Buy and Amazon will prominently feature products bearing the U.S. Cyber Trust Mark. This label will be accompanied by a QR code, allowing consumers to access detailed information about the product’s cybersecurity features, including:
- Support period for the product
- Automatic security updates
Future Government Purchases and Standards
During a recent press call, U.S. Deputy National Security Adviser for Cyber and Emerging Technology, Anne Neuberger, announced that the Biden administration is finalizing an executive order. This order will mandate that the U.S. government exclusively purchases products certified with the Cyber Trust Mark starting in 2027.
Cybersecurity Standards Overview
Products receiving the Cyber Trust Mark must adhere to cybersecurity standards developed by the National Institute of Standards and Technology (NIST). These standards include:
- Use of unique and robust default passwords
- Data protection measures
- Regular software updates
- Incident detection capabilities
While the complete set of standards has yet to be published, NIST is proactively establishing recommendations for “high-risk” consumer-grade routers, which are often targeted by hackers.
Looking Ahead: Phase Two of the Program
Neuberger indicated that the second phase of the Cyber Trust Mark initiative will focus on enhancing the security of routers marketed to small offices and home offices (SOHO). These devices have increasingly become targets for cybercriminals, who exploit them for botnet activities, including launching denial-of-service attacks. Specific details regarding the timeline for this phase have not been disclosed.
For more insights on cybersecurity, visit our related articles on cybersecurity tips and internet safety practices.
