Apple Revamps US App Store Policies: Apps Can Now Link to External Payment Systems!
Apple has recently updated its App Store guidelines in the U.S., enabling apps to link users directly to their own websites for purchasing subscriptions and digital goods. This significant change comes in the wake of a court ruling favoring Epic Games, which challenged Apple’s control over app transactions.
New App Store Rules Following Court Ruling
In a blog post, Apple stated, “The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps.” This update marks a pivotal shift in how developers can engage with their users.
Background of the Epic Games Lawsuit
The lawsuit filed by Epic Games in 2020 addressed the extensive control Apple exercised over in-app transactions. A ruling in 2021 resulted in an injunction that mandated Apple to provide developers with more freedom to redirect users for purchases, thereby helping them avoid the hefty 30% commission fee.
Changes to Commission Structure
Despite an unsuccessful appeal against the injunction, Apple began allowing apps to link to external payment methods last year, although it still retained a 27% commission fee and implemented what critics referred to as “scare screens.”
Removal of “Scare Screens”
The latest ruling requires Apple to eliminate these scare screens, along with specific guidelines regarding the language used in links and calls to action. Apple has yet to confirm whether it will stop charging commissions on payments made through these external links. We will provide updates as more information becomes available.
Apple’s Reaction to the Court’s Decision
In response to the ruling, Apple expressed its discontent, stating, “We strongly disagree with the decision. We will comply with the court’s order and we will appeal.” This indicates a potential ongoing conflict regarding App Store policies.
Impact on Other Companies
Spotify, which has also been involved in disputes with Apple regarding similar issues, has already submitted an updated version of its app to the U.S. App Store. This version includes links that allow users to purchase subscriptions externally, showcasing a proactive approach to adapting to the new guidelines.
Conclusion
As Apple navigates these changes, the implications for app developers and consumers could be profound. With increased flexibility in payment options, developers may find new avenues for revenue while users could benefit from more competitive pricing.
For further insights into app development and digital commerce, explore resources from Apple’s official guidelines and stay updated on industry trends at TechCrunch.
