Fivetran Acquires Census: Transforming into a Comprehensive End-to-End Data Movement Platform
Fivetran is enhancing its service offerings with a significant acquisition that will allow it to provide an end-to-end data movement solution for its customers. After nearly 13 years of operation, this strategic move comes as Fivetran acquires Census, a reverse extract, transform, and load (ETL) platform.
Fivetran’s Acquisition of Census: An Overview
Fivetran, a leader in data integration, helps enterprises streamline the process of moving data from various sources into cloud databases. The acquisition of Census, founded in 2018, positions Fivetran to further enhance its capabilities. Census has successfully raised over $80 million from notable venture capital firms, including Sequoia Capital, Andreessen Horowitz, and Tiger Global.
Details of the Acquisition
While the financial terms of the deal were not disclosed, Census was valued at approximately $630 million in 2022. Following the acquisition, the entire Census team will join Fivetran, and the Census brand will be integrated into Fivetran’s platform.
Why the Acquisition Makes Sense
According to George Fraser, co-founder and CEO of Fivetran, this acquisition aligns with customer demands. “Customers have been requesting a reverse ETL solution for years,” said Fraser in an interview with TechCrunch. Instead of developing a solution in-house, Fivetran recognized the value in acquiring a company that had already mastered the technology.
- Distinct Technical Challenges: Fraser noted that reverse ETL requires solving a unique set of problems compared to traditional ETL processes.
- Shared Customer Base: Both Fivetran and Census have common clients, making the integration of their services more seamless.
A Natural Fit for Both Companies
Fraser expressed that Fivetran and Census share similar philosophies and technical approaches, which enhances the potential for synergy between the two platforms. “People who prefer Fivetran over other solutions like Informatica will likely appreciate Census as well,” he stated.
A History of Collaboration
The connection between the founding teams of Fivetran and Census dates back to their time at Y Combinator in 2013. Fraser and co-founder Taylor Brown were in the same cohort as Census founders Boris Jabes and Anton Vaynshtok, who were then developing Meldium, a password management system.
This long-standing relationship has fostered mutual understanding and collaboration, which Fraser believes contributed to the acquisition’s success. “In some ways, this has been fated,” he mentioned, reflecting on their history together.
As Fivetran integrates Census into its offerings, customers can look forward to a more comprehensive data movement solution that bridges the gap between data warehousing and operational tools.
For more information about Fivetran’s services, visit their official website at Fivetran.
