Food Delivery Innovator Wonder Acquires Tastemade for $90M: A Game-Changer in Culinary Content and Delivery Services
In a significant move within the food delivery sector, Wonder is set to acquire the popular media company Tastemade for approximately $90 million, as reported by The Wall Street Journal. This acquisition is designed to bolster Wonder’s capabilities as it aims to enhance its offerings in the competitive mealtime landscape.
About Tastemade: A Leader in Food and Travel Content
Founded in 2012, Tastemade has carved a niche in producing engaging content focused on food, travel, and home experiences. The company operates several free, ad-supported streaming television (FAST) channels, making it a go-to source for culinary enthusiasts and travel lovers alike.
The Strategic Benefits of the Acquisition
This acquisition opens up a range of opportunities for Wonder, including:
- Access to a content studio that can create appealing culinary content.
- Integration of a production company to enhance its video offerings.
- Utilization of an advertising business to reach a broader audience.
By leveraging these assets, Wonder aims to promote its brands more effectively and attract a larger customer base.
Wonder’s Vision: The Mealtime “Super App”
Wonder’s acquisition of Tastemade is a pivotal step towards its mission of developing a comprehensive mealtime “super app.” According to Wonder’s founder and CEO Marc Lore, who previously led e-commerce at Walmart, the goal is to create an AI-driven platform that not only suggests meals but also facilitates automatic ordering from Wonder’s kitchens.
Future Innovations for Users
With this new partnership, users might soon have the ability to:
- Order meals directly from recipes showcased on Tastemade’s streaming channels.
- Experience seamless integration of content and ordering, enhancing the overall user experience.
Wonder’s Growth Trajectory
This acquisition is not Wonder’s first foray into expanding its business model; the startup has previously acquired notable companies such as Blue Apron and Grubhub. To date, Wonder has successfully raised a total of $1.6 billion, reinforcing its commitment to innovation in the food delivery space.
As Wonder continues to evolve, this acquisition of Tastemade signifies an important step toward its ambitious goals. For more insights into the food delivery industry, visit our related articles on food delivery trends and startup acquisitions.
