GLP-1 Surge: Dietician Startups Berry Street and Fay Secure $50M Funding Rounds
In recent years, the introduction of GLP-1 medications like Ozempic has significantly impacted the U.S. healthcare landscape, particularly in managing diet-related chronic illnesses. These innovative drugs not only facilitate weight loss but also emphasize the importance of nutritional counseling, leading to a surge in demand for dietitian services.
The Rise of GLP-1 Medications and Nutrition Counseling
GLP-1 medications are changing the way healthcare providers approach diet-related health issues. This shift has paved the way for numerous startups aimed at connecting patients with registered dietitians. According to Noah Kotlove, co-founder and CEO of Berry Street, “GLP-1 for dietitians is the biggest tailwind that any single provider type in American healthcare has ever seen.”
Berry Street: Leading the Nutrition Counseling Revolution
Berry Street, a nutrition counseling platform launched two years ago, recently secured $50 million in funding from notable investors including Northzone, Sofina, and FJ Labs. Kotlove highlighted the rapid growth of the company, stating, “It’s a very large market.” This growth is indicative of a broader trend among startups focused on nutrition counseling.
Other Startups Making Waves
- Fay: This startup, which also connects independent dietitians with patients, recently raised $50 million in a Series B funding led by Goldman Sachs, achieving a valuation of $500 million.
- Nourish: Another player in the space, Nourish, raised $35 million in Series A funding last March, further signaling the demand for nutrition counseling services.
Understanding Insurance Coverage for Nutrition Counseling
Despite the growing interest in nutritional therapy, many people remain unaware that most commercial health insurance plans cover nutrition counseling at 100%, requiring $0 out-of-pocket expenses. Kotlove emphasizes this point, stating, “It’s arguably the most under-utilized benefit in all of the American health system.”
Empowering Patients Through Access
Startups like Berry Street are making it easier for individuals with health insurance to access nutritional counseling. By enabling registered dietitians to operate their own practices during evenings or weekends, more patients can benefit from these essential services.
A Personal Transformation Story
Kotlove’s own journey with nutritional counseling inspired him to create Berry Street. Having struggled with obesity since childhood, he initially doubted the effectiveness of seeing a dietitian. However, after attending sessions, he discovered the profound impact they had on his relationship with food. He lost 60 pounds and successfully maintained that weight loss, all while benefiting from insurance coverage for his sessions.
Conclusion: A Path to Healthier Living
The emergence of GLP-1 medications and the accompanying growth of nutrition counseling services represent a significant shift in the U.S. healthcare system. As more individuals become aware of their insurance benefits, platforms like Berry Street are poised to help countless people achieve their health goals.
For more information on nutrition counseling and related services, visit the Academy of Nutrition and Dietetics.
