Guidde Unleashes AI Technology to Revolutionize Software Training Video Creation
Creating effective corporate training videos for software can be a daunting task, especially for organizations managing numerous software licenses. However, advancements in technology are making this process simpler and more efficient. One such innovation comes from Guidde, a Tel Aviv-based startup that leverages AI to streamline video creation.
The Birth of Guidde: A New Era in Training Videos
Founded in 2020 by entrepreneur Yoav Einav and his partner Dan Sahar, Guidde aims to provide a cost-effective solution for producing software training videos. This startup has developed a unique platform that automatically generates instructional video clips based on users’ in-app activities.
How Guidde Works
Guidde utilizes artificial intelligence to transform recorded user interactions into engaging video content with a coherent storyline. Here are some key features of Guidde:
- AI-generated voiceovers: Videos can feature an automated voice in multiple languages.
- Background music: Users can add music to enhance the viewing experience.
- Customizable tags: Highlight crucial functionalities of software applications.
- Basic editing tools: Includes features such as motion transitions, frame timing adjustments, and cropping.
Engagement Challenges in Training Videos
One might wonder about the effectiveness of training videos. A 2019 survey by Kultura revealed that 67% of employees often do not fully engage with in-house training videos, tending to skim through or multitask instead.
Einav attributes this issue to two main factors:
- Poor production quality of training videos.
- Difficult navigation within the platforms hosting these videos.
Innovative Solutions: Guidde Broadcast
To tackle these challenges, Guidde has recently introduced a feature called Guidde Broadcast. This tool delivers personalized training content to employees within their workflow, likened to a “Netflix for organizations.” This initiative aims to foster better software engagement through timely and relevant training resources.
Growth and Future Prospects
Guidde has experienced remarkable growth, with revenue increasing fourfold over the past year. The platform now boasts over 100,000 users across 2,000 organizations, including notable names like American Eagle Outfitters, Carta, and Nasdaq.
Recently, Guidde secured $15 million in funding led by Qualcomm Ventures, bringing its total funding to $30 million. This investment will support the expansion of Guidde’s localization tools, enterprise sales, customer success teams, and global market presence. Einav emphasizes the company’s strategy of maintaining a conservative financial approach while aiming to set the standard for intelligent, immersive content experiences.
Conclusion
With its innovative use of AI and a focus on user engagement, Guidde is poised to transform the landscape of corporate training videos. As they continue to grow and evolve, their commitment to producing high-quality, effective training content stands to benefit organizations worldwide.
For more information, visit Guidde’s official website or learn about improving employee training on our employee training tips page.
