HelloFresh Becomes Rivian’s First Non-Amazon Customer for Electric Delivery Vans
Meal-kit delivery service HelloFresh is making significant strides towards sustainability by adding 70 all-electric Rivian vans to its fleet. This initiative marks HelloFresh as the first major customer to purchase commercial electric vehicles (EVs) from Rivian since the automaker concluded its exclusive partnership with Amazon.
Impact of Electric Vans on HelloFresh’s Operations
The introduction of these 70 all-electric commercial vans is a substantial step for HelloFresh, representing nearly 25% of its entire delivery fleet. This move has already yielded impressive results, including:
- Saving an estimated 20,000 gallons of gasoline.
- Reducing CO2 emissions by approximately 200 tonnes.
According to a recent blog post from HelloFresh, the shift towards electric vehicles is a significant part of their commitment to sustainability and reducing their carbon footprint.
Rivian’s Journey in the Commercial EV Market
Rivian, known for producing two sizes of commercial vans, has been working to diversify its customer base since ending its exclusive contract with Amazon in November 2023. The automaker officially opened its commercial van fleet to other businesses in February 2025, after spending a year developing service infrastructure and gathering feedback from pilot programs.
Rivian’s Continued Partnership with Amazon
Even as Rivian expands its commercial customer base, it continues to manufacture vans for Amazon. In 2021, Amazon placed a significant order for 100,000 electric vans as part of its commitment to reducing its environmental impact. Prior to the exclusivity agreement, Amazon had invested heavily in Rivian, leading a $700 million investment round just months earlier.
Conclusion
As of February, Amazon has received 20,000 commercial vans from Rivian, demonstrating the growing trend of businesses adopting electric vehicles. HelloFresh’s recent acquisition of Rivian vans highlights the increasing importance of sustainability in the logistics and delivery industry. For more information on electric vehicles and their impact on the environment, check out Environmental Defense Fund.
With companies like HelloFresh and Rivian leading the way, the transition to electric delivery vehicles is set to reshape the future of logistics.
