Khloe Kardashian Unveils Exciting New Consumer Brand with Backing from Serena Ventures and WME
Khloe Kardashian has officially launched her new food brand, Khloud, with its inaugural product being a delicious protein popcorn that is set to hit Target shelves on April 29. This exciting venture marks a new chapter in Kardashian’s entrepreneurial journey, focusing on healthier snack options for consumers.
Investment and Launch Details
In December, TechCrunch reported that Kardashian, alongside her mother Kris Jenner, sought to raise at least $10 million for Khloud. They successfully exceeded their goal, securing an impressive $12 million in an oversubscribed funding round. Notable investors include:
- Serena Ventures
- William Morris Endeavor (WME)
- Shrug Capital
Product Features and Availability
Khloud’s popcorn is made from whole-grain corn, featuring a unique seasoning blend known as Khoud Dust, which includes milk protein. Each serving provides a solid seven grams of protein. In addition to being available at Target, the product can also be purchased directly from the Khloud website.
Future Plans for Khloud
Kardashian expressed her enthusiasm for the brand, stating, “We’re starting with popcorn, but that’s just the beginning. We plan to expand into other snacking categories across the store; there’s so much room to reimagine everyday snacks.” The goal of Khloud is to provide consumers with nutritious alternatives crafted from clean ingredients.
The Kardashian-Jenner Business Empire
The Kardashian-Jenner family is renowned for their extensive consumer business empire. This launch marks the first foray into the snack industry for the family, which has already made significant strides in various sectors, including:
- Hair care lines
- Liquor brands
- Beauty products
- Household cleaning items
With their keen understanding of consumer interests, the family continues to explore new opportunities, now extending their influence to the food industry. As they venture into snacks, the potential for growth seems limitless.
For more information on the Kardashian-Jenner family’s various business endeavors, check out our article on the Kardashian Empire.
