Niantic to Sell Games Division: What This Means for Pokémon Go and Future AR Developments
Niantic, the innovative company behind the widely acclaimed augmented reality game Pokémon Go, is reportedly considering the sale of its game development division. According to a recent report by Bloomberg, the firm is in discussions with mobile game developer Scopely, which is part of the Saudi Arabia-based Savvy Games Group, for a potential deal valued at approximately $3.5 million.
Niantic’s Current Situation
Despite its past successes, Niantic has faced challenges in recent years. Both Niantic and Scopely have not yet responded to media inquiries regarding this potential transaction.
Past Successes and Challenges
Niantic gained recognition for its pioneering use of augmented reality in gaming, starting with its inaugural title, Ingress. This game was celebrated for its innovative, geography-based approach to territory control. However, it was the launch of Pokémon Go in 2016 that propelled the company into the spotlight, making it a global sensation almost overnight.
Recent Developments at Niantic
While Niantic’s subsequent games have seen some level of success, none have reached the monumental heights of Pokémon Go. In recent years, the company has made significant workforce reductions and project cancellations:
- In 2022, Niantic laid off 8% of its staff and discontinued four projects, including Harry Potter: Wizards Unite.
- In 2023, the company cut 230 jobs and canceled its NBA and Marvel-related games.
Innovations and Future Directions
Despite these setbacks, Niantic continues to innovate. Last year, it enhanced its Scaniverse app, enabling users to create 3D models of real-world objects for developers. Additionally, in November, the company announced plans to develop a comprehensive geospatial model utilizing machine learning to analyze and connect scenes globally.
For more information on augmented reality and its impact on the gaming industry, visit IGN’s guide on augmented reality.