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Rapid Growth of ChatGPT Search in Europe: Insights from OpenAI Data

OpenAI’s innovative feature, ChatGPT search, is experiencing rapid growth across Europe, allowing users to access the latest information directly through the chatbot. This surge in popularity is evident from recent statistics released by OpenAI Ireland Limited, highlighting a significant increase in active monthly users.

ChatGPT Search Usage Statistics

According to the report, ChatGPT search boasted approximately 41.3 million average monthly active recipients for the six-month period ending March 31, 2025. This marks a substantial increase from around 11.2 million average monthly users during the previous period ending October 31, 2024.

Compliance with the EU Digital Services Act

OpenAI continues to share data on ChatGPT search to comply with the EU’s Digital Services Act (DSA). This legislation regulates various online services throughout European nations. The DSA defines monthly active recipients as individuals who engage with the service at least once during a specified timeframe, which may include actions like viewing or providing information.

Implications of the DSA for ChatGPT Search

As ChatGPT search approaches the threshold of 45 million average monthly users, it may become subject to additional requirements outlined in the DSA. Key stipulations include:

  • Enabling users to opt out of recommendation systems and profiling.
  • Sharing specific data with researchers and authorities.
  • Undergoing external audits to ensure compliance.

Failure to comply with these regulations could result in penalties of up to 6% of the platform’s global turnover, with persistent non-compliance potentially leading to temporary suspension within the EU.

Competitiveness in the Search Engine Market

Since its launch, ChatGPT search has begun to carve out a niche in a market dominated by established players like Google. A survey conducted in September revealed that 8% of respondents preferred ChatGPT over Google as their primary search engine. Despite this, Google remains the dominant force, handling approximately 373 times more searches than ChatGPT.

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Reliability Concerns About AI-Powered Search

While ChatGPT search shows promise, researchers have raised concerns regarding its reliability compared to traditional search engines. Notable findings include:

  • A study indicated that ChatGPT incorrectly identified 67% of searched-for articles.
  • There are accuracy issues related to the treatment of news content, particularly from publishers with whom OpenAI has licensing agreements.

As ChatGPT search continues to evolve, monitoring its performance and compliance with regulatory standards will be crucial for its long-term success in the competitive landscape of online search.

For more insights on AI and digital services, visit our AI and Digital Services page.

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