Snap Unveils Innovative AI Video Lenses Fueled by Cutting-Edge Generative Technology
Snapchat is making waves in the world of augmented reality with the launch of its first-ever video generative AI Lenses. These innovative Lenses, powered by Snap’s proprietary generative video model, aim to elevate the user experience on the platform. Available exclusively for Snapchat Platinum subscribers, these features cost $15.99 per month and promise to deliver unique content creation possibilities.
Introduction of AI Video Lenses
The introduction of AI Video Lenses marks a significant milestone for Snapchat, especially following the unveiling of an AI video-generation tool at the company’s Partner Summit last September. According to a spokesperson, these new Lenses utilize advanced iterations of the underlying technology that was previously showcased.
Snapchat’s Commitment to Innovation
Recognized as a leader in augmented reality (AR), Snapchat has also been heavily investing in artificial intelligence (AI) to remain competitive. The new AI Video Lenses are designed to provide users with features that are not yet available on competing platforms such as Instagram and TikTok.
Features of the New AI Video Lenses
Initially, Snapchat is launching three AI Video Lenses, with plans to introduce more each week. The first three Lenses include:
- Raccoon: An adorable Lens that animates a raccoon cuddling with you.
- Fox: Similar to Raccoon, this Lens features a playful fox.
- Spring Flowers: This Lens creates a zoom-out effect, revealing a beautiful bouquet in your Snap.
How to Use the New Lenses
Accessing the new Lenses is simple. Users can find them in the Lens carousel, select their desired Lens, and capture a Snap using either the front or back camera. The generated AI video will then be saved automatically to your Memories.
Snapchat’s Vision for the Future
In a recent blog post, Snapchat emphasized its commitment to bringing cutting-edge AI tools to its community. “These Lenses, powered by our in-house built generative video model, bring some of the most advanced AI tools available today through a familiar Lens format,” the company stated. This innovation aligns with Snapchat’s long-standing history of introducing advanced AR and machine learning (ML) technologies to its users.
Adopting In-House Technology
While Snapchat has previously utilized AI tools from OpenAI and Google, the company is now focusing on developing its own in-house models. Last month, Snap unveiled an AI text-to-image research model designed for mobile devices, which will enhance several features on Snapchat in the coming months. The shift to in-house technology aims to provide users with high-quality AI tools while reducing operational costs.
As Snapchat continues to innovate, it is clear that the integration of generative AI into its Lenses is just the beginning. Users can look forward to an exciting array of features that will undoubtedly enhance their creative expression on the platform.
