SoundCloud Teams Up with Ticketmaster: Empowering Artists to Promote Live Events!

SoundCloud Teams Up with Ticketmaster: Empowering Artists to Promote Live Events!

In an exciting development for artists and fans alike, SoundCloud has announced a new partnership with Ticketmaster and Universe (a subsidiary of Live Nation) that will enhance event promotion capabilities directly on artists’ profiles. This collaboration aims to streamline the ticketing process, making it easier for artists to showcase their live performances.

Enhanced Event Promotion for Artists

SoundCloud is set to revolutionize the way artists promote events by allowing those subscribed to the top-tier Pro plan to utilize the self-serve ticketing platform Universe. This integration will enable artists to:

  • List their events directly on their SoundCloud profile.
  • Add or modify event details seamlessly.
  • Pull event data from multiple ticketing platforms, such as Ticketmaster and Dice.

Customizable Event Listings

Artists will have the flexibility to select which events appear on their profiles. Additionally, they can manually add links to other ticketing platforms, offering fans more purchasing options. This customization feature is a significant upgrade from SoundCloud’s previous integration with Resident Advisor, which only displayed the latest events without personalization.

Concert Discovery Widget

To further enhance user experience, SoundCloud will introduce a concert discovery widget on its homepage, powered by Ticketmaster data. This widget will allow users to:

  • Sort events by city, time, and genre.
  • Discover new concerts and live performances easily.

SoundCloud will receive a commission from any affiliate ticket sales generated through its Ticketmaster links, creating a new revenue stream for the platform.

The Growing Importance of Event Ticketing

The integration of event display and ticket selling is becoming increasingly vital for music streaming services. For example, in 2022, Spotify began testing direct ticket sales within its app and is exploring a new subscription model aimed at super fans, providing early access to concert tickets.

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As the landscape of music streaming evolves, partnerships like the one between SoundCloud and Ticketmaster signal a shift toward a more integrated experience for artists and audiences. Keep an eye on these developments as they unfold!

For more information on SoundCloud’s latest updates, visit their official website.

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