Top Trends to Watch at SXSW 2025: Key Highlights and Insights

Top Trends to Watch at SXSW 2025: Key Highlights and Insights

TechCrunch is set to cover SXSW 2025, the highly anticipated annual conference that unites technology, music, comedy, and film in Austin, Texas. This year’s event, which commenced on Friday, promises to delve deep into the AI-centric era that has captivated audiences worldwide.

AI Takes Center Stage at SXSW 2025

A quick glance at the extensive SXSW schedule reveals that artificial intelligence is undeniably at the forefront of discussions in Austin. Unlike previous years, the focus this time is on practical applications of AI rather than mere speculation about its future.

Reflecting Trends in Technology

SXSW has a reputation for mirroring the current landscape of the tech ecosystem. Historically, the conference has showcased various trends, from autonomous vehicles to cryptocurrencies and even psychedelics. As the tech portion of this year’s event kicks off, running from March 8 to March 13, several key tracks align with TechCrunch’s interests:

  • Creator Economy
  • Culture
  • Startups
  • Health and MedTech
  • Energy

Key Discussions on AI and Security

The official AI track begins on Sunday, but early discussions have already highlighted pressing issues. Notably, Signal President Meredith Whittaker raised concerns about agentic AI posing security and privacy risks, while a health expert cautioned against over-reliance on AI for companionship.

Exploring Deep Tech Innovations

In addition to AI, SXSW 2025 will showcase advancements in deep tech such as space exploration and quantum computing. Attendees can look forward to significant talks on climate and sustainability, including a keynote by RJ Scaringe, the founder and CEO of Rivian, scheduled for March 11.

Autonomous Vehicles Take the Spotlight

Autonomous vehicles are making a comeback this year, but they’re not just a topic of discussion; they’re rolling into the streets. Recently, Uber and Waymo launched a robotaxi service in Austin, known as “Waymo on Uber,” which is accessible to anyone with an Uber account. TechCrunch will be on-site to gather insights from both the robotaxi riders and human Uber drivers about their experiences.

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Engaging with Industry Leaders

Throughout the event, TechCrunch aims to connect with venture capitalists, founders, and industry experts to gauge how the tech landscape is adapting to current challenges, including shifts during the Trump administration. Keynotes and interviews with notable figures like Alan Baratz from D-Wave Quantum, Cristiano Amon, President and CEO of Qualcomm, Ben Lamm, founder of Colossal Biosciences, and Rene Haas, CEO of Arm, will provide invaluable insights into the future of technology.

Rest assured, amidst all the insightful discussions and networking, TechCrunch will also embrace the fun and excitement that SXSW has to offer!

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