Unlock Savings: Google Play Books Bypasses iOS App Store Commission Fees!

Unlock Savings: Google Play Books Bypasses iOS App Store Commission Fees!

Google Play Books has recently received approval to enable direct sales of e-books and audiobooks via its iOS app, enhancing the user experience for iOS users seeking digital content. This change marks a significant step for Google in offering seamless access to its expansive library of digital books.

Direct Purchases through Google Play Books

With the new feature, users can simply click the “Get book” button within the Google Play Books iOS app, which redirects them to the Google Play website. Here, they can easily complete their e-book or audiobook purchases using their existing Google Account and saved payment information.

Avoiding Apple’s Commission Fees

By processing transactions directly on its own platform, Google can bypass Apple’s typical commission fees of around 30% on in-app purchases. This move not only benefits Google but also allows for better pricing for consumers.

Family Sharing Features

Another exciting aspect of this update is the ability for users to share purchased books with family members through Google Play’s Family Library. This feature is compatible across various devices, including iOS, Android, and web platforms.

Understanding the External Link Account Entitlement

To implement this change, Google applied for the External Link Account Entitlement, a provision established following Apple’s settlement with Japan’s Fair Trade Commission (JFTC) in 2022. This entitlement specifically applies to “reader apps,” which primarily provide users access to digital content like books, audio, and video.

Compliance Requirements for Developers

Developers looking to utilize this entitlement must adhere to several conditions:

  • Request additional approval from Apple.
  • Follow specific guidelines on how external links are displayed.
  • Ensure proper referencing in the app’s code.
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Moreover, users will be presented with a full-screen notification upon clicking the external link, informing them that they are no longer interacting with Apple for the transaction.

Historical Context and Future Implications

Netflix was one of the first companies to leverage this new rule in 2022, allowing users to sign up for subscriptions via its website. While Google has not disclosed why it has taken this step now, it may be reflective of the outcomes of the ongoing legal disputes between Epic Games and Apple.

Despite the courts determining that Apple is not a monopolist, the ruling emphasized the necessity for Apple to permit app developers to link to their own websites for transactions if they wish. The Supreme Court’s decision in January 2024 not to hear the appeal has solidified this ruling, paving the way for changes in how digital content is sold through apps.

For more information on digital content purchases, visit Google Play Books or explore Apple’s guidelines on app store regulations.

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