WeDoSolar Shifts Focus to B2B Market Following Acquisition by Leading Chinese Solar Giant

WeDoSolar Shifts Focus to B2B Market Following Acquisition by Leading Chinese Solar Giant

In a significant shift within the European energy landscape, wind and solar energy have surpassed fossil fuels, supplying **30% of the EU’s electricity** last year. This transition has sparked innovation among startups in the solar sector, including WeDoSolar, which is now undergoing a strategic transformation from B2C to B2B.

WeDoSolar’s Transition to B2B

After facing challenges with its original consumer-focused approach, WeDoSolar has made a pivotal change by partnering with **Genbyte Tech**, a leading Chinese solar manufacturer. The details of the acquisition, which involved a minority share, remain undisclosed.

About Genbyte Tech

Genbyte Tech is a publicly traded company with a robust annual revenue exceeding **$1.4 billion**. The company specializes in producing:

  • Microinverters
  • Energy storage systems
  • Smart grid solutions

Through this partnership, Genbyte Tech will provide essential infrastructure and technical support to help WeDoSolar expand its operations and penetrate new markets.

The Founders of WeDoSolar

Founded in 2021 by **Karolina Attspodina** and **Qian Qin**, WeDoSolar aimed to offer compact, self-installation solar solutions to consumers. Attspodina, a Ukrainian-born entrepreneur, has decided to step down as CEO but will continue to be involved as a shareholder and board member. Qin, a seasoned hardware engineer and former managing director of BSH Digital Ventures GmbH, will take over as the new CEO.

Market Challenges and Strategic Shift

As the solar market became inundated with less expensive and less reliable products, Attspodina noted, “The decision to pivot to a B2B model represents a natural evolution for the company.” This strategic change aims to distinguish WeDoSolar’s offerings in a crowded marketplace.

Future Plans and New Leadership

Qin’s leadership will focus on catering to various sectors including:

  • Resellers
  • Property developers
  • Commercial enterprises
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According to Attspodina, “We needed to pivot to a B2B model but we needed a strong partner behind us, and this was the best solution.” The founders will maintain a majority stake while a new team will be built under Qin’s leadership.

Looking Ahead: New Ventures

As for Attspodina, she has expressed interest in exploring opportunities within the **Dual-Use / Defense sector** in the near future. Additionally, she plans to assist other entrepreneurs with fundraising and various projects during this transition.

For more information on the renewable energy sector, you can visit Renewable Energy World.

Stay updated on WeDoSolar’s progress as it adapts to the evolving energy market landscape and continues to innovate with its solar solutions.

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