X Boosts Premium+ Plan Prices Following Launch of Grok 3 by xAI
Elon Musk’s AI venture, xAI, has recently launched Grok 3, a new AI model that has caught the attention of many. In a surprising move, X has increased the price of its Premium+ subscription plan, which provides users access to Grok 3, to nearly $50 per month.
Price Increase for X’s Premium+ Subscription
According to the support page on X, the monthly subscription for the Premium+ plan in the U.S. has been raised to $40, while the annual price has jumped to $350. Following the U.S. price update, other markets also saw significant increases. For example:
- In the UK, the price surged from £17 to £35 per month.
- In France and Germany, the monthly subscription increased from €21.00 to €38.
Frequent Price Adjustments
This marks the second price hike for the Premium+ plan within a few months. In December, X had previously raised the subscription fee from $16 to $22 per month. With the new pricing, subscribers will be paying more than double their initial fees.
New Features and Limitations of Grok 3
xAI is introducing some of Grok 3’s advanced features through a separate subscription known as SuperGrok, which can be accessed via the Grok app. Notably, features like deep search and reasoning will only be available to users subscribed to the Premium+ plan.
Inconsistent Pricing on X
Interestingly, the pricing structure on X appears to be inconsistent. When attempting to subscribe to the Premium+ plan, users may encounter various prices:
- The sign-up page may show a price of $48.40 per month.
- During checkout, the price could drop to $40 per month.
- Annual subscriptions seem to fluctuate between $395 and $477.95.
For more information on the subscription options and the latest updates, visit the X Premium Plan support page.
As the situation evolves, it will be crucial for subscribers to stay informed about pricing changes and feature availability to maximize their experience with Grok 3.
