X Increases Premium+ Plan Prices Following the Launch of xAI’s Grok 3: What You Need to Know
In a surprising move, X, the social media platform, has increased the price of its Premium+ subscription plan shortly after the launch of xAI‘s latest AI model, Grok 3. The new cost, nearly $50 per month, raises questions about the value users will receive in exchange for this higher fee.
Details of the Premium+ Subscription Price Increase
According to the updated support page on X, the monthly fee for the Premium+ plan in the U.S. has been adjusted to $50, with an annual subscription now costing $350.
Recent Pricing Trends
- This marks the second price hike for the Premium+ plan within a few months.
- In December, the subscription fee was raised from $16 to $22 per month.
- The latest increase more than doubles the previous monthly rate for Premium+ subscribers.
Exclusive Features of Grok 3
xAI has introduced some of Grok 3’s advanced features through a separate SuperGrok plan, which can be accessed via the Grok app. Notably, only basic features like deep search and reasoning will be available to Premium+ plan users.
Inconsistent Pricing Experience on X
Interestingly, the pricing for the Premium+ plan appears to vary across different pages on the platform:
- Upon attempting to subscribe, the initial sign-up page showed a monthly cost of $39.83 (or $477.95 annually).
- However, the final check-out page indicated an annual fee of $395.
- Moreover, while the support page lists a monthly cost of $50, the sign-up page displayed $48.40, and the check-out page was charging $40 per month.
This discrepancy in pricing could lead to confusion among potential subscribers. To stay updated on the latest news regarding subscription plans and features, visit TechCrunch for more insights.
