X Unveils Global Rollout of Vertical Video Feed for Users Worldwide!

X Unveils Global Rollout of Vertical Video Feed for Users Worldwide!

Elon Musk’s platform, X, is making waves with its new vertical video feed feature, which has recently expanded to users worldwide. This exciting rollout comes just days after its initial launch in the United States, as confirmed by TechCrunch and X representatives.

Global Expansion of Vertical Video Feed

As of Friday, users in various regions outside the U.S. have begun to see the new vertical video feed feature. Notable locations include:

  • India
  • Australia
  • Several European markets

An X spokesperson confirmed that the global rollout is currently “underway,” and users can access this feature through a dedicated tab prominently positioned next to the Grok button within the X app.

Availability for iOS Users

Currently, the vertical video feed is only available for iOS users, with Android users needing to wait for further updates. Unfortunately, no specific timeline has been provided for the Android launch.

Context Behind the Feature’s Launch

This launch comes amid uncertainties surrounding TikTok’s future in the market, particularly in light of the recent TikTok ban discussions. The enforcement of this ban is currently on hold, as President Trump has extended the deadline for TikTok to negotiate a deal that might involve a partial or full divestment of its U.S. operations, aimed at safeguarding national security interests.

Monetization Through User Engagement

The new vertical video feature not only serves as a source of entertainment but also offers X an opportunity to display advertisements after users scroll through several short videos. This strategy is designed to enhance user engagement while generating additional revenue, aligning with practices seen on other popular social media platforms, including Instagram and TikTok.

READ ALSO  TikTok Launches New 'Security Checkup' Tool to Enhance Account Protection for Users

Focus on Video Content

Video content has become a significant focus for X. Last year, the platform introduced a standalone TV app that showcases videos from creators and organizations. Additionally, in 2022, X enabled users to engage with short videos more seamlessly by allowing them to tap on a video in their timeline and swipe up for more content.

For more updates on X’s features and developments, visit our X updates page.

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