CLARK Unveils Polly’s Digital Pathway: Revolutionizing Life Insurance in the UK

CLARK, a premier digital insurance broker in Europe, has launched its innovative fully digital underwriting solution in the UK, branded as Polly. This groundbreaking service, known as the Digital Pathway, went live on February 10th, offering a seamless online experience for life insurance applicants. This initiative addresses a significant gap in the insurance sector by embracing a digital-first approach to life insurance, which is increasingly favored by a growing number of customers.

Understanding the Digital Pathway

The Digital Pathway is designed to meet the demands of consumers, particularly younger individuals who prefer online interactions over traditional phone calls. With its user-friendly interface, the platform allows customers to manage their life insurance applications entirely online, ensuring a hassle-free experience.

Key Features of the Digital Pathway

• Intuitive Questionnaire: The platform guides users through a straightforward questionnaire that assesses their life circumstances, existing insurance coverage, and personal preferences.
• Real-time Recommendations: Users receive tailored insurance recommendations based on their responses, making the process efficient and personalized.
• Expert Support: For those needing additional assistance, CLARK UK’s expert team is readily available to provide support.

A Commitment to Inclusivity

CLARK’s Digital Pathway also addresses accessibility challenges faced by some customers, including those with hearing impairments. By prioritizing inclusivity, the platform ensures that all users can easily navigate the insurance process, whether they prefer online interactions or require support.

Growth and Expansion of CLARK UK

Since its inception in 2015, Polly has evolved from a life insurance provider targeting UK mothers to a comprehensive insurance brand. It currently offers a diverse range of products including income protection, critical illness cover, and household insurance. To date, Polly has assisted over 750,000 UK mothers in securing their families’ financial futures. Notably, its Life and Serious Illness Cover (SIC) products are underwritten by iptiQ, a subsidiary of Swiss Re.

CLARK UK has experienced substantial growth, expanding its team from just five employees to 167, showcasing its commitment to innovation in the insurance sector. Richard Kerton, Chief Distribution Officer of CLARK UK, remarked that this new initiative significantly transforms digital insurance distribution, ensuring that protection reaches those who need it most.

Future Plans for CLARK

Looking ahead, CLARK plans to extend the Digital Pathway beyond the Polly brand. Later this year, a similar solution will be introduced for TOM, the insurance brand aimed at fathers. This expansion aligns with CLARK’s long-term vision of revolutionizing customer engagement with insurance products.

Joshua Sargent, CEO of CLARK UK, emphasized the importance of inclusivity in digital insurance solutions, stating, “This innovation is not only about efficiency—it’s about inclusivity.” For more information, visit the official CLARK UK website or learn more about Polly’s offerings.