Nationwide and Kadance Join Forces to Deliver Genomics-Based Health Solutions for Life Insurance Policyholders
Nationwide, a prominent insurance and financial services provider in the United States, has entered into a groundbreaking partnership with Kadance to offer personalized, DNA-driven health support for its life insurance customers. This innovative collaboration highlights the growing trend of integrating health and wellness into life insurance policies, providing added value and support for policyholders.
Partnership Overview: Nationwide and Kadance
The partnership allows eligible Nationwide policyholders to access Kadance’s precision health program. This comprehensive program includes:
- DNA-based testing
- Genetic counseling
- Cancer care support
This offering significantly enhances the portfolio of LIBRA Insurance Partners by integrating health-focused solutions into their services.
Industry Shift Towards Health Integration
As the insurance landscape evolves, there is a noticeable shift towards incorporating medical wellbeing into life insurance products. Chuck Bremer, Nationwide’s Vice President of Product, stated, “Offering our eligible life insurance customers the opportunity to purchase Kadance’s program gives Nationwide a distinctive way to deliver extraordinary care to our policyholders during times they need it most.”
Bill Shelow, President and CEO of LIBRA Insurance Partners, emphasized the significance of this partnership, saying, “Our BGAs continually seek innovative solutions that provide significant value and create opportunities for client engagement. Kadance’s Precision Health Management Program enhances our offerings and positions our agencies as leaders in delivering next-generation health management solutions.”
Expanding Access to Precision Medicine
Darren Rowe, CEO of Kadance, remarked on the transformative nature of this collaboration: “Nationwide giving their customers the opportunity to purchase Kadance’s program marks a meaningful shift in how life insurance can support individuals beyond financial protection. Together, our organizations are aligning around a shared commitment to take care of members—not just at the point of claim, but throughout their health journey.”
This partnership aims to close gaps in care by expanding access to precision medicine, particularly services often unavailable or unaffordable through traditional health insurance. By offering personalized health support, the collaboration between Nationwide and Kadance is set to change the way life insurance interacts with policyholders.
For more information about Nationwide’s offerings and how they are evolving in the insurance industry, visit their official website.
