Novidea Welcomes Oren Leshem as New VP of Sales for APAC and MENA Regions
Novidea, a leading InsurTech company specializing in cloud-based insurance management solutions, has announced the appointment of Oren Leshem as the Vice President of Sales for the Asia-Pacific (APAC) and Middle East & North Africa (MENA) regions. This strategic move aims to enhance Novidea’s market presence and boost its growth initiatives in these rapidly evolving markets.
Role of Oren Leshem at Novidea
In his new role, Leshem will:
- Lead sales and growth strategies
- Cultivate strategic customer relationships
- Oversee regional sales teams
- Expand Novidea’s footprint in emerging markets
According to Insurtech Israel, Novidea offers a cloud-based insurance management platform designed to help brokers, agents, and insurers optimize their operations through real-time data insights and automation. The technology supports clients in:
- Streamlining workflows
- Improving customer service
- Driving digital transformation within the insurance industry
Oren Leshem’s Background and Experience
Leshem joins Novidea with extensive experience in global technology sales and business development. Prior to this, he served as the co-CEO of Docomotion, a document automation company that was acquired by Novidea in July 2024. In addition to his responsibilities at Novidea, he will continue to serve as co-CEO of Docomotion, leveraging his expertise to foster strategic market expansion and sales growth.
During his tenure at Docomotion, Leshem was instrumental in:
- Leading international expansion efforts
- Driving strategic business development
- Contributing to the company’s acquisition by Novidea
Strategic Growth in APAC and MENA Regions
Jeffrey Heine, Novidea’s Chief Revenue Officer, remarked on Leshem’s appointment, stating, “We are witnessing increasing demand in Southeast Asia and across the Asia-Pacific region, largely due to our strong relationships with leading clients. This presents a significant opportunity for us to expand and solidify our presence.”
Leshem expressed his enthusiasm for the new role, saying, “I am excited to lead Novidea’s sales efforts in these dynamic and fast-growing regions. The potential in Asia-Pacific and the Middle East is immense, with agencies and insurers seeking advanced technology solutions to improve efficiency and profitability. Novidea’s real-time, data-driven platform, paired with Docomotion’s unique offerings, provides the solutions these markets need for successful digital transformation.”
As Leshem embarks on this new journey, he aims to build a strong sales team in the region and further extend Novidea’s global reach.
For more information on Novidea’s innovative solutions, visit their official website.
