Revolutionizing Term Life Insurance: Ethos and Protective Life Team Up with Innovative Technology

Revolutionizing Term Life Insurance: Ethos and Protective Life Team Up with Innovative Technology

Ethos, a prominent player in the InsurTech industry, has recently announced an exciting partnership with Protective Life Corporation and its subsidiary, Protective Life Insurance Company. This collaboration aims to enhance consumer access to term life insurance through Ethos’ innovative digital platform.

Enhancing Life Insurance Access with Technology

The strategic alliance between Ethos and Protective is designed to simplify the process of obtaining life insurance. By integrating Ethos’ advanced technology with Protective’s trusted insurance offerings, the partnership intends to make life insurance more accessible to millions of families.

Key Features of the Partnership

  • Direct Consumer Access: Protective will provide its proprietary term life insurance directly to consumers via Ethos’ digital platform.
  • Target Demographic: The term life insurance will cater to individuals aged 20 to 65.
  • Flexible Term Options: Consumers can choose term periods ranging from 10 to 40 years.
  • High Coverage Amounts: Coverage options will be available up to $2 million, featuring guaranteed level premiums.
  • Additional Benefits: A terminal illness rider will allow for accelerated death benefits.
  • Estate Planning Tools: Customers will also gain access to Ethos’ proprietary estate planning resources.

Statements from Leadership

Aaron Seurkamp, Senior Vice President and President of Protective’s Protection & Retirement Division, expressed enthusiasm about the partnership, stating, “We are excited to team up with Ethos to help more people achieve financial protection. Their cutting-edge technology allows us to reach a wider audience and delivers an exceptional experience.”

Echoing this sentiment, Peter Colis, Co-Founder and CEO of Ethos, remarked, “Joining forces with Protective is a fantastic opportunity for us to expand life insurance access to millions more families while delivering the best policyholder experience.”

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About Ethos and Protective Life Corporation

Ethos is renowned for its user-friendly technology platform that simplifies the insurance purchasing process for both consumers and agents. On the other hand, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc., is known for its commitment to making life insurance accessible to a broad demographic. For more information on their offerings, visit Protective Life Corporation and Ethos Life.

This new initiative signifies a significant step towards innovation and accessibility in the life insurance sector, promising to provide families with essential financial protection and peace of mind.

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