Willis Launches AdWrap: Revolutionizing Production Insurance with Cost Savings and Enhanced Transparency
Willis, a prominent business within WTW, has introduced AdWrap, a master-controlled insurance program specifically designed for the production insurance requirements of companies and their contracted vendors engaged in creating marketing, advertising, and promotional content across the U.S. This innovative solution addresses the growing complexities and cost inefficiencies associated with insuring content production.
Streamlining Production Insurance with AdWrap
In the world of content creation, businesses frequently encounter fragmented processes when it comes to managing insurance for in-house teams, external vendors, and social media influencers. Willis aims to alleviate these challenges by providing a single, transparent solution that enhances efficiency and reduces insurance costs.
Comprehensive Coverage Tailored for Various Production Types
AdWrap offers extensive and customizable insurance coverage for a wide range of production types, including:
- Live-action shoots
- Digital campaigns
- Print advertising
This program safeguards content from pre-production all the way to airdate, covering key areas such as property, casualty, and contingent risks.
Advantages of AdWrap
One of the standout features of AdWrap is its commitment to cost transparency. Here are some benefits it brings:
- Elimination of vendor mark-ups
- Direct coverage that bases premiums on individual risks and claims histories
- Consistent and fair pricing across all projects, allowing better budget management
Expert Support and Global Capabilities
The AdWrap program is backed by a dedicated team of media and entertainment specialists who provide 24/7 account management and risk mitigation support. Its global reach enables clients to manage production risks, no matter where their content is created, offering both flexibility and peace of mind.
Future Insights and Industry Feedback
While specific details regarding cost savings and the implementation process of AdWrap are yet to be disclosed, industry leaders are optimistic. Paul Evans, the Director of New Business for Technology, Media, and Telecommunications (TMT) at Willis, expressed enthusiasm about the launch, stating, “We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients. AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”
For more information on similar insurance solutions, visit Willis Towers Watson.
Stay tuned for updates on AdWrap and its performance in the market, as it sets out to change the landscape of production insurance.
