Ageras Expands European Footprint with Strategic Storebuddy Acquisition
Ageras, a prominent European FinTech company specializing in accounting, administration, and banking software for small businesses, has recently made headlines with its acquisition of Storebuddy, a Danish payment reconciliation platform. This strategic move is set to solidify Ageras’ position as a comprehensive accounting platform for small and medium enterprises (SMEs) and broaden its influence in the booming e-commerce sector.
Expansion of Ageras’ Services
The acquisition of Storebuddy marks Ageras’ seventh acquisition, following its purchase of the French business banking provider Shine in 2024. This continuous growth reflects Ageras’ commitment to enhancing its service offerings for SMEs and expanding its reach within the e-commerce landscape.
About Storebuddy
Founded in 2014, Storebuddy provides a Software as a Service (SaaS) solution that automates accounting processes specifically designed for online businesses. The platform is already trusted by notable companies such as Nordgreen and Watery to manage:
- Order reconciliation
- Online payments
- Payouts
- Fees
- VAT reporting
A Vision for Entrepreneurs
Martin Hegelund, co-founder of Ageras, expressed his enthusiasm about the acquisition, stating, “At Ageras, we aim to lighten the mental load of entrepreneurs and small business owners so they can focus on what truly matters: growing their business.” He believes that Storebuddy’s innovative software perfectly aligns with Ageras’ mission.
Benefits for Storebuddy Clients
Lasse Juhl Kirk, co-founder of Storebuddy, emphasized the advantages this acquisition brings to their existing clients. He noted, “Joining forces with Ageras allows us to take our ambition to the next level, scaling our solution beyond Denmark and reaching even more entrepreneurs.” Storebuddy will maintain its operations, ensuring that its customers experience business as usual while benefiting from enhanced product development and market expansion.
Strategic Alignment with E-Commerce Growth
This acquisition is part of Ageras’ broader strategy to strengthen its foothold in the European e-commerce market, making it easier for businesses to manage their accounting processes seamlessly. Ageras, founded in 2012 by Rico Andersen and Martin Hegelund, strives to simplify business administration by integrating invoicing, accounting, payroll, banking, and financing into a single platform.
For more information on Ageras and its services, visit their official website: Ageras. To learn more about Storebuddy and its offerings, check out their website: Storebuddy.
