Alinea Invest Secures $10.4 Million to Fuel Gen Z’s Investing Revolution

Alinea Invest, a **New York-based fintech startup**, has successfully secured US$10.4 million in Series A funding to enhance its innovative investing app tailored specifically for **Gen Z** users. Founded in 2021 by Anam Lakhani and Eve Halimi, the company has quickly gained traction, positioning itself as a leader in the financial technology space.

Rapid Growth and User Base

Since its inception, Alinea has experienced impressive growth, now boasting over one million users. Notably, 92 percent of these users are women, and a remarkable 70 percent belong to the Gen Z demographic. This achievement reflects Alinea’s commitment to inclusivity in the financial sector.

Significant Revenue Milestone

In the past year, Alinea has achieved a **six-fold increase** in revenue, reaching a run rate of US$6 million with a lean team of only ten employees. This milestone underscores the platform’s efficiency and the growing demand for its services.

A Unique Investing Approach

Co-founder and co-CEO Anam Lakhani shared insights about the app’s unique approach, stating:

“You want structure and advice, but you also want the freedom to make your own calls. It’s like ordering the salad and the fries.”

Addressing Generational Wealth Transfer

Alinea is strategically positioning itself to capitalize on a significant generational shift in wealth, with an estimated US$84 trillion projected to transfer from Baby Boomers to younger generations in the coming decades. Unfortunately, traditional financial institutions often neglect **Gen Z** and women, two demographics Alinea is dedicated to serving.

Introduction of AI Allie

The latest funding round will allow Alinea to launch **AI Allie**, a personal finance coach designed to function like a financially savvy best friend. AI Allie will assist users in:

• Making informed investment decisions
• Aligning investments with personal values
• Creating financial plans that reflect real-world incomes and goals

As Lakhani emphasizes:

“The question shouldn’t be, ‘Can I trade?’ It should be, ‘How do I grow $5,000 in a way that works for me?’”

Series A Funding Details

The Series A funding round was led by Play Ventures, with contributions from notable investors including GFR Fund, Y Combinator, Gaingels, FoundersX, F7, and Visible Ventures. This backing reinforces Alinea’s mission to empower a new generation of investors.

For more information on innovative fintech solutions, visit our Fintech News page.