EarlyBird Partners with Acorns to Revolutionize Financial Tools for Kids and Families

Acorns, a leading financial wellness app in the United States, has recently made waves in the family finance landscape by acquiring EarlyBird, a digital family wealth platform. This acquisition not only reinforces Acorns’ commitment to enhancing financial wellness for families but also expands its influence in family-oriented financial services.

Acquisition of EarlyBird: A Strategic Move for Families

The acquisition of EarlyBird, which specializes in helping families invest in their children’s futures while preserving digital memories, is a strategic enhancement to Acorns’ offerings. In 2023, Acorns also acquired GoHenry, a smart money app based in the UK, further solidifying its role as a leader in family-focused financial services. While the financial details of the EarlyBird deal remain under wraps, it marks a significant step in Acorns’ growth strategy aimed at serving families at all stages of life.

About Acorns

Acorns is renowned for its all-in-one financial wellness platform that supports:

• Long-term investing
• Savings
• Financial management for users of all ages

With a subscription service called Acorns Gold priced at $12/month, families can access tools tailored for children and financial planning. This includes Acorns Early, a product designed to invest on behalf of children from a young age.

Exploring EarlyBird

Founded in 2019, EarlyBird offers a unique platform that combines investment tools with multimedia content and community features. Key functionalities include:

• Allowing family and friends to contribute to a child’s investment account
• Storing video messages and digital memories

This innovative approach aims to create a lasting financial and emotional legacy for children, making it an ideal complement to Acorns’ mission.

Growth and Future Integration

Acorns has experienced remarkable growth over the past year, including a significant increase in its Acorns Gold subscriber base and enhanced adoption of its child-oriented financial tools. The integration of EarlyBird will further enrich Acorns’ product suite, promoting long-term family financial planning and engagement.

Leadership Transition

As part of the acquisition deal, EarlyBird’s co-founders, CEO Jordan Wexler and COO Caleb Frankel, will join the Acorns team. Existing customers of EarlyBird will transition to the Acorns platform, with further details regarding the integration to be announced soon.

Statements from Leadership

Acorns CEO Noah Kerner expressed enthusiasm about the acquisition, stating, “Our products help families grow from a baby’s earliest dollar invested all the way to their retirement fund later in life. This deal with EarlyBird, and its two talented founders, represents another important step in our journey to becoming a full financial wellness app for everyday families.”

Meanwhile, EarlyBird CEO Jordan Wexler remarked, “The opportunity to join Acorns not only reaffirms our vision but expands our impact to millions of families who care deeply about building their children’s financial futures.”

EarlyBird COO Caleb Frankel added, “We have strong alignment in our core values and shared commitment to financial accessibility and education, and with Acorns, we’ll be able to create even more meaningful family experiences around money.”

For more information on how Acorns is transforming family financial wellness, visit their official website at Acorns.