Juspay Expands into Brazil: Unveiling Cutting-Edge PiX 2.0 Payment Solutions
Juspay, a prominent player in the realm of next-generation payment solutions, has recently expanded its operations by establishing a new office in Brazil. This strategic move marks Juspay’s entry into the Latin American market, enhancing its footprint in a region witnessing rapid digital payment adoption.
Expansion into Brazil: A Strategic Move for Juspay
Headquartered in Bangalore, India, Juspay is widely recognized for its innovative approaches to real-time payment infrastructure and seamless checkout experiences. With Brazil’s growing demand for advanced payment systems, Juspay aims to deliver tailored services that meet local needs, leveraging its extensive expertise from similar markets.
Innovative Solutions Offered by Juspay
Founded in India’s technology hub, Juspay has become synonymous with scalable payment technologies. The company provides a range of services, including:
- One-click checkouts
- Payment orchestration
- 3DS authentication
- Network tokenization
- Reconciliation
- Fraud detection
- White-label real-time payment solutions for banks
Enhancing Brazil’s Payment Infrastructure
The newly opened office in Brazil will introduce advanced PiX 2.0 capabilities, which include:
- PiX Biometrico
- PiX Automático
- PiX by Proximity
These features aim to enhance the existing PiX infrastructure, providing more seamless and secure real-time payment options. Additionally, Juspay will offer its open-source payments orchestration platform, Hyperswitch, to assist merchants in building or customizing their payment systems.
Supporting Global Enterprises
Juspay’s expansion also enhances its capacity to support global enterprises, joining a network of over 1,200 payment experts across multiple countries, including India, the USA, the UK, Singapore, and Dubai. The company currently processes more than $670 billion in annual total processed volume and serves over 500 major global brands, including Amazon, Google Pay, and Flipkart.
Leadership Insights
Juspay’s COO and co-founder, Sheetal Lalwani, expressed excitement about the company’s new presence in Latin America, stating, “Our expansion comes at a pivotal moment in Brazil’s digital payments landscape, which is experiencing tremendous innovation and diversification.”
Shakthidhar Bhaskar, Director of LATAM Expansion, emphasized Brazil’s role in the payments revolution, noting, “As we expand into this dynamic market, we aim to empower merchants with world-class infrastructure and enterprise-grade performance that simplifies complexity.”
For more information about Juspay and its innovative payment solutions, visit their official website at Juspay.
