Klarna Boosts UK Presence: Euronics Partnership Offers Flexible Payment Solutions
Klarna is revolutionizing the shopping experience for Euronics customers by introducing its innovative payment solutions through a new partnership with Combined Independent Holdings (CIH). This collaboration marks a significant step in enhancing customer flexibility and convenience in payment options.
Partnership Overview
Euronics, the UK arm of Europe’s largest electrical buying group, is integrating Klarna’s payment solutions on its website and plans to expand this service to approximately 600 stores nationwide. According to FF News, this partnership aims to provide shoppers with enhanced payment flexibility, allowing them to manage their budgets more effectively.
Flexible Payment Options
Klarna offers various payment methods designed to accommodate different consumer needs:
- Pay in 3: Split your total into three equal payments over 60 days, interest-free, with no hidden fees.
- Pay Immediately: Customers can choose to pay the full amount upfront.
- Pay Later: This option allows consumers to defer their payment for 30 days.
Implementation Phases
The integration of Klarna will occur in two distinct phases:
- Phase One: Launch on Euronics.co.uk, streamlining the online checkout process for customers.
- Phase Two: Expansion to up to 600 Euronics stores across the UK, enhancing in-store payment options.
Customer Experience Enhancement
Rich Knapman, the new B2B acquisition and development manager at CIH, emphasized the importance of flexibility in shopping. He stated, “Consumers expect flexibility when they shop, and Klarna delivers exactly that. This partnership will help attract new customers, encourage repeat business, and elevate the Euronics brand.”
Raji Behal, Klarna’s head of Western and Southern Europe, added, “Euronics is recognized for its local expertise and customer service. By integrating Klarna’s seamless payment experience, we are making it easier for UK shoppers to acquire the technology and appliances they need without financial strain.”
Klarna’s Market Position
This partnership strengthens Klarna’s status as the leading buy now, pay later (BNPL) provider in the UK. The company is now available at half of the UK’s top 100 retailers and boasts a growing customer base, with over 10 million active consumers in the UK. Notably, the average age of Klarna’s customers is 38, with a significant increase in users aged 65 and over.
For more information about Klarna’s payment solutions and their integration with Euronics, visit Klarna’s official website.
