Nordic FinTech Giants Two and Avarda Team Up to Revolutionize B2B and B2C Payment Solutions

Nordic FinTech Giants Two and Avarda Team Up to Revolutionize B2B and B2C Payment Solutions

Two, a prominent player in the B2B payments technology space, has recently formed a strategic alliance with Avarda, a leading white label payment provider in Northern Europe. This exciting partnership is set to launch a fully integrated white label payment solution tailored for businesses and consumers in the growing Nordic e-commerce market.

Enhancing Nordic E-commerce with Integrated Payment Solutions

The collaboration between Two and Avarda aims to streamline payment processes for merchants by merging B2B and B2C payment options into a single, branded checkout experience. This innovative solution is expected to:

  • Boost conversion rates for merchants
  • Minimize transaction friction during purchases
  • Simplify payment processes for Nordic businesses

By leveraging Two’s expertise in Buy Now, Pay Later (BNPL) solutions for B2B transactions along with Avarda’s established B2C payment capabilities, this partnership will empower businesses to expand their B2B offerings without the dependency on multiple payment providers.

Market Growth Projections

The Nordic e-commerce market is on an upward trajectory, projected to reach revenues of $41.95 billion by 2025 and experiencing an annual growth rate of 7.93% from 2025 to 2029. While B2C payments have evolved significantly, the B2B sector still faces challenges with outdated invoicing and billing systems.

Many businesses are now acknowledging the advantages of BNPL in enhancing cash flow and improving customer satisfaction. As demand rises for digital and unified payment solutions that cater to both B2B and B2C transactions, the Two-Avarda partnership seeks to meet this emerging market need.

Key Benefits for Merchants

Through this collaboration, merchants will enjoy several benefits, including:

  1. A unified B2B and B2C checkout experience under their own brand
  2. Instant credit decisions with high approval rates for transactions
  3. Advanced fraud prevention and risk management tailored for various transaction types
  4. A seamless payment process that enhances customer satisfaction and conversion rates
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The solution will initially launch in Sweden, Norway, Denmark, and Finland, aiming to redefine the payment landscape in one of the world’s most advanced e-commerce regions.

Statements from Industry Leaders

Andreas Mjelde, CEO and co-founder of Two, emphasized, “Merchants want a single, seamless checkout experience that accommodates both business and consumer transactions. Despite the Nordic region’s reputation for digital innovation, B2B payments require a significant enhancement.”

He added, “Many merchants have optimized their B2C growth and are now focused on expanding their B2B operations without the complexities of delayed payments and managing multiple providers. Our partnership with Avarda delivers a comprehensive solution tailored to modern merchants’ needs.”

Wilhelm Hyltén-Cavallius, Chief Commercial Officer of Avarda, remarked, “The initial feedback from our merchants has been overwhelmingly positive. This partnership provides a sophisticated yet easy-to-implement solution that directly addresses their challenges.”

To learn more about the evolving landscape of payment solutions, visit Ecommerce Guide.

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