Salsa Secures $20M Series A Funding to Accelerate Expansion of Innovative Embedded Payroll Platform
Salsa, a leading provider of embedded payroll infrastructure in the United States, has successfully raised $20 million in a Series A funding round. This significant investment is designed to simplify payroll integration for software platforms, further solidifying Salsa’s position in the embedded payroll market.
Funding Details and Investors
The Series A funding round was spearheaded by Altos Ventures, with additional contributions from notable investors including Greycroft, SemperVirens, Definition, and Better Tomorrow Ventures (BTV). With this latest funding, Salsa has raised a total of $30 million to date.
What Salsa Offers
Salsa specializes in providing the infrastructure necessary for software providers to embed fully integrated payroll solutions directly into their platforms. The company’s offerings encompass:
- Onboarding
- Compliance
- Tax filings
This comprehensive approach allows partners to launch and scale payroll solutions without the need for extensive in-house resources.
Plans for Future Growth
With the new capital, Salsa aims to:
- Invest in further automation.
- Expand its platform’s flexibility.
- Enhance support across industries with complex payroll needs.
The company has identified key sectors for growth, including healthcare and beauty and wellness, where traditional payroll systems often struggle due to challenges like irregular hours, tipping, commissions, and regulatory hurdles.
Rapid Expansion and Client Success
In 2024, Salsa experienced remarkable growth, expanding its business over tenfold. This momentum continued into early 2025 as the firm doubled its services across all 50 U.S. states and Canada. The platform now serves a variety of high-demand sectors, establishing itself as a primary infrastructure provider for embedded payroll.
Among its notable clients are:
- Jane and Maple in the healthcare sector.
- Daysmart, Mangomint, and GlossGenius in beauty and wellness.
Salsa’s rapid implementation timelines—reportedly as fast as 17 days from initiation to launch—have attracted platforms like HoneyBook, which benefited from swift deployment with minimal engineering effort.
Leadership Insights
Co-founder and CEO John Kramer expressed, “Salsa has always been the fastest way to launch a payroll product—now we’re the easiest way to scale. We built Salsa to relieve our partners of operational burdens, allowing them to focus on their core business. This funding enables us to enhance automation, flexibility, and support in industries where payroll is particularly challenging.”
Laura Little, Vice President of Product Partnerships at Jane, shared her perspective: “We evaluated several embedded payroll providers, but Salsa stood out for its ability to manage the unique complexities of our business. From the beginning, their team was responsive, flexible, and adaptive to our needs, which is critical for serving over 190,000 practitioners. They didn’t just provide infrastructure; they became a true partner in delivering better solutions.”
For more information about embedded payroll solutions, visit Salsa’s official site.
