Tractive and Lassie Join Forces: Revolutionizing Pet Care with GPS Tracking and Comprehensive Insurance

Tractive and Lassie Join Forces: Revolutionizing Pet Care with GPS Tracking and Comprehensive Insurance

Tractive, a renowned leader in GPS trackers for pets, has recently joined forces with Lassie, a cutting-edge pet insurance provider known for its feature-rich mobile app. This strategic partnership aims to provide pet owners with enhanced tools to monitor their pets’ health, fitness, and overall wellbeing.

Combining Technology and Insurance for Pet Health

This collaboration responds to the increasing demand for integrated solutions in pet care. By merging Tractive’s proactive health monitoring with Lassie’s preventive insurance, the two companies are set to offer a comprehensive approach to keeping pets healthy and active.

About Tractive

Based in Pasching, Austria, Tractive specializes in wearable technology designed for pets. Their innovative products include:

  • Real-time GPS location tracking
  • Sleep and activity monitoring
  • Health alerts to identify potential issues early

About Lassie

Lassie stands out in the pet insurance market by providing solutions that promote preventive care. Their mobile app includes:

  • Personalized activity goals
  • Health advice tailored to individual pets
  • Rewards system for proactive pet management

Exclusive Offer for Lassie Customers

As part of their partnership, all Lassie customers—both new and existing—will receive a complimentary Tractive GPS and health tracker. This device, available through a subscription starting at just €5 per month, integrates seamlessly with the Lassie app.

Benefits of the Partnership

Users can earn points by achieving daily activity goals for their pets. These points can be redeemed for discounts on Lassie insurance plans, creating a win-win situation for pet owners.

Lassie CEO Hedda Båverud Olsson stated, “Partnering with Tractive was a natural step for us. Physical activity is essential for pet health, and we aim to equip our customers with the best tools available to ensure their pets remain active and healthy. The combination of preventive care and wearable technology is a perfect match for this goal.”

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Echoing this sentiment, Tractive CEO Michael Hurnaus added, “We’re proud to partner with Lassie, a company that shares our dedication to pet wellbeing. Our GPS and health trackers, when paired with Lassie’s preventive insurance, offer pet owners a unique approach to keeping their pets healthier and more active.”

For more information, visit Tractive’s official website or learn about Lassie’s insurance offerings.

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