Visa Unveils Apple Pay in Egypt: Revolutionizing Digital Payments for a Cashless Future

Visa Unveils Apple Pay in Egypt: Revolutionizing Digital Payments for a Cashless Future

In a significant move towards enhancing digital payment options, Visa has announced its partnership with Apple to introduce Apple Pay for Visa cardholders in Egypt. This collaboration aims to meet the increasing consumer demand for secure, seamless, and contactless payment solutions, reflecting the country’s shift towards a digital-first lifestyle.

Visa and Apple Pay: A New Era of Contactless Payments in Egypt

As a leader in the global financial ecosystem, Visa plays a crucial role in facilitating secure and reliable transactions for individuals and businesses. In Egypt, Visa has been pivotal in promoting contactless payments, making everyday transactions faster and more convenient.

How Apple Pay Works

Apple Pay allows users to make contactless payments effortlessly. Here’s how it works:

  • Double-click the side button on your iPhone or Apple Watch.
  • Hold your device near the payment terminal.
  • Each transaction is secured using Face ID, Touch ID, or a passcode, along with a unique one-time dynamic security code.

Additionally, your card details are replaced with an encrypted Device Account Number stored securely on your device’s Secure Element chip, ensuring high levels of security.

Where Can You Use Apple Pay?

Apple Pay is accepted at various establishments, including:

  • Grocery stores
  • Restaurants
  • Pharmacies
  • Taxis
  • Online shopping via apps and websites

Easy Setup for Apple Pay

Setting up Apple Pay is simple. Users can easily add their Visa credit or debit card through the Wallet app on their iPhone, facilitating quick access to contactless payments.

Comments from Visa’s Country Manager

Malak El Baba, Vice President and Visa’s Country Manager for Egypt, expressed enthusiasm about the launch, stating, “The introduction of Apple Pay in Egypt is a significant milestone in our journey towards bringing payment innovations to even more markets. As consumer preferences continue to evolve, we are committed to providing solutions that are secure, convenient, and align with their digital-first lifestyle.”

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Benefits of Using Apple Pay with Visa

Visa cardholders can continue to enjoy the same rewards and benefits as they do with their physical cards when using Apple Pay. This launch emphasizes Visa’s dedication to expanding digital payment solutions in emerging markets like Egypt.

For more details on secure payment options, you can visit Visa’s official site or explore Apple Pay support for assistance.

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