Belong: WealthTech Platform Raises £489K Through Exciting Crowdfunding Campaign

Belong: WealthTech Platform Raises £489K Through Exciting Crowdfunding Campaign

Belong, a British WealthTech platform dedicated to making investing more accessible and engaging for young investors, recently celebrated a significant milestone by successfully completing its inaugural crowdfunding campaign on Crowdcube. This innovative platform is revolutionizing wealth-building opportunities for millennials and Gen Z, and the recent campaign is a testament to its growing influence in the investment sector.

Successful Crowdfunding Campaign

The crowdfunding campaign exceeded all expectations, raising over £489,000 in total funding—surpassing its initial target of £300,000 in less than five hours. This impressive achievement attracted notable investors, including industry giants such as OpenAI, DeepMind, and Monzo.

Belong’s Mission and Offerings

Belong aims to transform the wealth-building landscape for young adults by providing investment solutions that are both engaging and rewarding. The platform offers:

  • General Investment Accounts (GIA)
  • Stocks & Shares ISAs
  • Boost Loan: A unique feature allowing users to double their initial investment with a low, fixed-interest loan, maximizing compounding returns over time.

Since its launch, Belong has demonstrated strong user engagement, with over 80% of users opting for the Boost loan, highlighting the appeal of its innovative investment model.

Funding Utilization and Strategic Growth

The newly acquired funding will be instrumental in enhancing product features, driving customer acquisition, and establishing strategic partnerships across the UK market. Belong’s CEO and co-founder, Avion Gray, expressed enthusiasm for the future, stating:

“Millennials and Gen Zs are being left behind in wealth-building, not because they lack ambition, but due to convoluted systems and a lack of true innovation. At Belong, we’re changing that. We’ve created a next-generation investing experience—intuitive and engaging, designed to help people invest more effectively.”

Market Opportunity

With an estimated £254 billion held in cash by individuals aged 25-44 in the UK, there is a clear demand for modern investment solutions. This funding round demonstrates a strong appetite for change in the investment landscape, and Belong is well-positioned to meet that need.

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Previous Achievements

Belong previously gained attention by securing £2.95 million in a pre-seed funding round, marking the largest pre-seed funding in Europe for an all-female founding team. The company has garnered backing from leading investors, including Octopus Ventures and Connect Ventures, along with over 50 angel investors who have been involved with successful startups such as Robinhood, Nutmeg, and Wise.

For more information on Belong and its innovative investment solutions, visit their official website at Belong.

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