Button Finance Secures $5M Series A to Revolutionize AI-Driven Mortgage Solutions in FinTech
Button Finance, a dynamic FinTech company based in New York, has successfully secured $5 million in a Series A funding round aimed at expanding its innovative home equity lending platform. This significant investment underscores the growing demand for streamlined home equity solutions in today’s market.
Overview of Button Finance’s Series A Funding
Founded in 2019, Button Finance specializes in providing homeowners with rapid, AI-driven access to home equity through a fully digital process. The recent Series A funding round was spearheaded by Hildene Capital Management, an asset management firm with $17 billion in assets under management. Although existing investors also participated, their identities remain undisclosed.
Innovative Technology Driving Growth
The AI-powered platform at Button Finance transforms the home equity loan process, allowing homeowners—especially those underserved by traditional lenders—to access their home equity in as little as five days. This expedited approach has been particularly appealing to borrowers seeking quick access to liquidity amid current economic challenges.
Plans for Future Development
Button Finance plans to allocate the newly raised capital towards:
- Enhancing its technological infrastructure
- Introducing new product offerings
- Expanding distribution channels in the second half of 2025
This strategic growth initiative will enable the company to meet the increasing demand for home equity solutions effectively.
Leadership Insights
CEO Jason Harris emphasized the company’s focus on sustainable growth, stating, “While many startups chase growth at all costs, we’ve built a fundamentally sound business that’s been cash flow positive and profitable for quite some time.” He also noted that the company has expanded its workforce to over 60 employees and has nearly tripled its monthly volume in just six months.
Impact on the Home Equity Market
Brett Jefferson, President and Co-Chief Investment Officer at Hildene Capital Management, remarked on the significance of Button Finance’s technology, asserting that it is “democratizing access to home equity at precisely the right moment.” He highlighted how their innovative solutions address real financial challenges faced by everyday Americans.
For more insights on the evolving landscape of home equity lending, visit our related articles on home equity solutions and FinTech trends.
