Habits Inc. Raises $1.1M to Bridge Millennials with Expert Financial Advisors
Habits Inc., a groundbreaking marketplace designed to assist young families in researching, comparing, and connecting with verified financial advisors, has successfully closed a $1.1 million pre-seed funding round. This funding round, led by Atlanta Ventures, comes after a successful private beta that featured over 50 financial advisory firms and many more on a waitlist.
Innovative Matchmaking Platform
Habits offers a unique matchmaking platform that simplifies the process of finding the right financial advisor. Users are required to:
- Verify their identity
- Securely link their bank accounts
- Complete a comprehensive survey to define their financial goals and preferences
Using a proprietary algorithm, the platform generates personalized advisor profiles that include:
- Certifications
- Experience
- Specialties
- Direct calendar links for easy scheduling
Funding Utilization and Team Expansion
The new funding will be instrumental in tripling the size of the Habits team. Planned hires will span various functions such as community engagement, growth, engineering, and marketing. Additionally, the company aims to invest in product development, introducing new features for financial advisors and enhancing data analytics capabilities.
Leadership Driving Change
Habits is led by CEO and co-founder Jack Boudreau, a former J.P. Morgan banker who has transitioned into a social media influencer, and co-founder Veera Budhi, who brings extensive experience in developing financial platforms. Together, they combine industry expertise with innovative approaches.
Boudreau expressed enthusiasm about the funding, stating, “With this funding, we’re laser-focused on scaling our platform to reach even more families and financial advisors, delivering solutions that will reshape how we all approach, engage, and think about financial services.”
Vision for the Future
According to A.T. Gimbel, a partner at Atlanta Ventures, the firm is excited to support Habits in its mission: “We were genuinely impressed by Jack and Veera’s drive and vision for making it easier for the next generation to find and connect with financial advisors. We’re excited to partner with Habits as they leverage technology to foster stronger human relationships in the personal finance space.”
The funding announcement underscores Habits Inc.’s broader ambition to evolve into a personal financial media brand. This vision encompasses leveraging top-tier content, data, and matchmaking services to effectively act as a personal CFO for its users.
For more information about financial advisory services, visit NAPFA or explore our resources on finding the right financial advisor.
