Klarna and BHN Launch Gift Card Store Expansion in Germany, Italy, and The Netherlands
Klarna, a renowned AI-driven global payments network and shopping assistant, is making waves with its latest expansion. The company has teamed up with Blackhawk Network (BHN) to broaden its Gift Card Store into new territories, including Germany, Italy, and the Netherlands. This strategic move follows successful launches in the United States and the United Kingdom, showcasing Klarna’s commitment to enhancing consumer choices in gift card purchases.
Expansion of Klarna’s Gift Card Store
With the partnership between Klarna and Blackhawk Network, customers in Germany will soon have access to an extensive variety of national and global brand gift cards. This initiative aims to provide a more versatile shopping experience through Klarna’s flexible payment options. Below are key details about this partnership:
- Launch Locations: Germany, Italy, and the Netherlands.
- Payment Options: Customers can purchase gift cards using Klarna’s Buy Now, Pay Later (BNPL) services or opt for the instant debit option, Pay in Full.
- Popular Brands Available: Gift cards from popular retailers such as Eventim, Galeria Karstadt, H&M, LEGO, NIKE, Airbnb, and Primark.
Benefits for Consumers and Retailers
Klarna is well-known for offering flexible payment solutions that allow consumers to shop online without the burden of interest. With this new expansion, the shopping experience is set to become even more personalized and seamless, thanks to Klarna’s AI-driven shopping assistance. Nicole Defren, head of Northern and Central Europe at Klarna, emphasizes that:
“The expansion of Klarna’s Gift Card Store into Europe marks an exciting milestone in our journey to redefine the shopping experience. Gift cards not only simplify gift-giving for consumers but also offer retailers a valuable tool to drive engagement and loyalty.”
Growing Trends in Gift Card Purchases
As Klarna and Blackhawk Network join forces, they tap into the growing trend of gift cards in Europe. According to BHN’s 2024 Global Gifting research, a significant percentage of gift card purchases in Germany are made through Klarna. Leif-Eric Marx, managing director DACH & CEE at BHN, notes:
“We predict that the gift now, pay later emerging trend is set to grow in Europe. This partnership provides consumers a convenient and flexible way to purchase gift cards in 2025 and beyond.”
Conclusion
This collaboration between Klarna and Blackhawk Network is set to redefine the gift card shopping landscape in Europe. With a vast selection of brands and flexible payment options, consumers will enjoy a more convenient shopping experience. For more information on Klarna’s services, visit Klarna’s official website, and to explore Blackhawk Network’s offerings, check out Blackhawk Network’s page.
Stay tuned for more updates on this exciting development in the world of digital payments and gift card solutions.
