MAPFRE Unveils AI Center and Ethical Manifesto to Pioneer Responsible AI Development in Spain
MAPFRE, a prominent Spanish insurer and the largest multinational insurance group in Latin America, has recently unveiled its Manifesto for a Humanistic, Ethical, and Responsible AI. This initiative is a significant step towards establishing responsible AI practices in the insurance industry.
Introduction of the AI Center
Alongside the Manifesto, MAPFRE has launched its AI Center, making it the first company in the IBEX 35 index to formally implement guiding principles for AI development and usage. This initiative responds to the increasing demand for transparent and human-centered AI deployment in the insurance sector.
Core Commitments of the Manifesto
The Manifesto outlines five key commitments aimed at fostering responsible AI practices:
- Hybrid AI Model: A blend of human and machine intelligence.
- Responsible Governance: Aligning AI initiatives with the company’s strategic goals.
- Trust and Transparency: Ensuring clarity in data and systems.
- Employee Empowerment: Promoting growth and development through AI.
- Sustainable Development Goals: Integrating sustainability into AI practices.
Functionality of the AI Center
The AI Center serves as MAPFRE’s global hub for AI governance, innovation, and strategic development. By bringing together talent from Spain, Brazil, and the U.S., the center aims to enhance localization, regulatory alignment, and operational efficiency.
Goals of the AI Center
The primary goal of the AI Center is to coordinate scalable and impactful AI use cases that deliver tangible benefits to both customers and the business. MAPFRE’s Group Chief Data Officer, Maribel Solanas, emphasizes that “AI must serve people—not replace them.” She believes that the Manifesto and AI Center ensure a strategic, ethical, and human-centric approach to AI adoption.
Strategic Importance of AI in Insurance
According to Solanas, the capabilities developed through the AI Center are crucial for differentiation in the market. She asserts that any moves towards AI implementation must occur at the company level, involving all teams to maximize benefits for clients, employees, intermediaries, collaborators, and other stakeholders.
For more insights on responsible AI practices, you can check out [this resource](https://www.example.com/responsible-ai) or explore MAPFRE’s official page on [sustainable development](https://www.mapfre.com/sustainability).
