Xoxoday Unveils Global Rebranding as Giift After $70M Investment from Apis Partners

Xoxoday Unveils Global Rebranding as Giift After $70M Investment from Apis Partners

In a significant shift within the loyalty and rewards sector, Giift has rebranded to Xoxoday, following a substantial $70 million investment from Apis Growth Fund II, managed by UK-based Apis Partners. This rebranding reflects Xoxoday’s commitment to enhancing AI-driven loyalty solutions for businesses globally.

About Xoxoday’s Rebranding

The transition to Xoxoday marks a pivotal moment for the company, which has established itself as a leader in providing AI-powered loyalty and rewards solutions. This transformation aims to strengthen its market presence and expand its services across various sectors.

Investment and Growth

The $70 million investment from Apis Growth Fund II is poised to accelerate Xoxoday’s growth trajectory. Apis Partners specializes in supporting growth-stage companies with a focus on Environmental, Social, and Governance (ESG) initiatives, enabling businesses to thrive while making a positive impact.

Xoxoday’s Core Offerings

Xoxoday specializes in:

  • Employee recognition programs
  • Sales incentives
  • Customer loyalty schemes

With a comprehensive suite of SaaS solutions, the company caters to over 5,000 businesses, ranging from startups to major corporations, including Western Digital, Infosys, and Mercedes-Benz. The platform currently supports more than 65 million active users and manages approximately $1 billion in transactions annually.

Global Expansion Strategy

The rebranding to Xoxoday is part of a broader strategy to enhance the company’s international footprint, particularly in:

  • India
  • Southeast Asia
  • Gulf Cooperation Council (GCC) region
  • Africa
  • North America

Leadership Insights

Xoxoday’s CEO, Sumit Khandelwal, expressed enthusiasm about the future: “We are entering an exciting era for our customers, partners, and employees. With a dedicated engineering team of 300 members, we are leveraging one of the most sophisticated tech stacks in the rewards industry.”

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He added that the company is rapidly releasing AI-driven features every two weeks to enhance the user experience.

Pascal Xatart, chairman of the board, noted, “The collaboration with Apis Partners has been instrumental in achieving significant growth and expanding our reach. We are excited to embark on this new chapter for Xoxoday.”

Operational Footprint

Xoxoday operates its innovation hub in Bangalore and has regional offices in key locations, including:

  • San Francisco
  • Colombo
  • Doha
  • Dubai
  • Dublin
  • Jakarta
  • Manila
  • Singapore
  • Port Louis
  • Riyadh

With a workforce exceeding 500 professionals, Xoxoday is dedicated to providing innovative solutions that foster appreciation and trust through its rewards and incentives technology.

For more information on Xoxoday’s services, visit their official website at Xoxoday.

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