ZestyAI Joins Forces with Colorado FAIR Plan to Revolutionize Wildfire Insurance Access

In a groundbreaking initiative aimed at enhancing insurance access for homeowners in Colorado, ZestyAI has partnered with the Colorado FAIR Plan. This collaboration focuses on addressing challenges faced by homeowners struggling to secure coverage due to increasing wildfire and climate risks.

Integrating Advanced AI Risk Models

The partnership will leverage ZestyAI’s innovative AI-driven risk models, including Z-FIRE™, Z-HAIL™, and Z-WIND™. These models provide detailed property-specific assessments that account for:

• Wildfire risks
• Hail vulnerabilities
• Wind exposure

By utilizing these advanced models, the Colorado FAIR Plan aims to enhance risk-based pricing and offer homeowners effective mitigation strategies.

Enhancing Underwriting and Pricing Strategies

ZestyAI specializes in developing sophisticated risk analytics by utilizing various data sources, such as:

• Aerial imagery
• Historical building permits
• Geospatial data
• Structural attributes

These insights assist insurers in evaluating critical factors that influence underwriting, pricing, and mitigation recommendations, including:

• Proximity to vegetation
• Roof condition
• Building materials

Supporting Coverage for Colorado Families

The Colorado FAIR Plan is dedicated to providing insurance solutions for residents who cannot secure coverage through traditional methods. The organization anticipates extending coverage to nearly 30,000 families in the upcoming year, delivering risk-aligned policies that accurately reflect property conditions rather than relying on broad classifications.

Regulatory Support and Market Stability

Regulatory backing has been crucial for this initiative. Colorado Insurance Commissioner Michael Conway has emphasized the importance of risk-based pricing and transparency to stabilize the state’s insurance market. The integration of ZestyAI’s insights aligns with these efforts by incorporating mitigation factors into underwriting decisions.

Long-term Benefits for Homeowners

This partnership promotes fairer pricing through more precise risk assessments while equipping homeowners with actionable strategies to mitigate their risk exposure. Homeowners who invest in mitigation measures may eventually transition back to the standard insurance market.

Statements from Industry Leaders

“This partnership ensures that risk assessments reflect real property conditions—not just broad classifications—allowing homeowners to access both coverage and meaningful mitigation guidance,” stated Bryan Rehor, director of regulatory affairs at ZestyAI.

Moreover, Kelly Campbell, executive director of the Colorado FAIR Plan, emphasized, “Our mission is to ensure every Coloradan has access to insurance that reflects their property’s actual risk, not outdated assumptions. ZestyAI’s models will help us bring greater fairness and resilience to the market while equipping homeowners with practical mitigation guidance.”

Previous Successes and Future Outlook

This partnership also builds upon ZestyAI’s successful collaboration with the California FAIR Plan, which expanded coverage for hundreds of thousands of homeowners in 2024. The ongoing commitment to enhancing insurance access in risk-prone areas reflects a growing trend towards utilizing technology for improved risk management.

For more information on innovative insurance solutions and risk assessment strategies, visit our Insurance Resources page.