Tags: Zoe Soon

How Brands Are Capitalizing on Gaming Opportunities Amidst Game Developers' Challenges | Insights from IAB's Zoe Soon
Future of Fintech

How Brands Are Capitalizing on Gaming Opportunities Amidst Game Developers’ Challenges | Insights from IAB’s Zoe Soon

supportApr 8, 2025

The gaming industry has encountered significant challenges over the past 2.5 years, including financial instability, widespread layoffs, and market saturation. Despite these issues, major brands…

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